Nespresso Time Line Flashcards

1
Q

What year was Nespresso formed & how many employees did they have?

A

1986
5 employees

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2
Q

What countries did Nespresso first launched at? What were the capsules that was introduced?

A

Japan
Switzerland
Italy

Flavors: capriccio, cosi, bolero (volluto) and decaffeinato

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3
Q

What year did Nespresso Club formed?

A

1989 in Switzerland with Turmix (machine partner)

-first consumer mailing is produced with a member-get-member offer.

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4
Q

Signature Square Chocolate is launched in what year?

A

1999

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5
Q

When was Nespresso Professional launched?

A

1999
business-to-business line

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6
Q

When was the first Nespresso boutique opened and where?

A

Year: 2000, Paris

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7
Q

When was the Nespresso first launched in US?

A

1990

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8
Q

What OL milk feature machine was first launched?

A

Year: 2007

Lattissima machine

first Nespresso flagship boutique in Paris on the prestigious Champs-Elysees.

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9
Q

What is Ecolaboration?
Who is the sustainable ambassador?
What does ASI stand for?

A
  • embedding sustainability with 3 commitments for coffee sourcing, capsule recycling, and reducing greenhouse gas emissions.

Renowned explorer Mike Horn becomes Nespresso sustainability ambassador.

Aluminum Stewardship Initiative (ASI), the first sustainable metal standard for the industry.

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10
Q

When was Kazzar introduced?

Where was the 200th Nespresso boutique opened?

A

Year: 2010
Kazaar, the first blend composed of a majority of robusta gourmet coffees, is introduced as a limited edition.

The 200th Nespresso boutique opens in Shanghai.

215 boutiques are open by the end of the year.

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11
Q

Four new machines OL launched in a year (2011)

A

For the first time, we launch four machines in one year:

PIXIE, an innovative and ecological machine;
Zenius and Aguila, two machines bringing enhanced functionalities to out of home consumers;

Lattissima+ for easier preparation of milk-based coffee recipes.

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12
Q

What is Sustainability Advisory Board ?

A

Year2013
Nespresso Sustainability Advisory Board, bringing together leading experts and thought leaders in the area of sustainability to advance Nespresso’s long term sustainability strategy.

introduce Kazaar and Dharkan, two coffees with unsurpassed intensity (became permanent)

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13
Q

AAA Sustainability is formed in what year ?

A

2003

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14
Q

When was Vertuo first launched?

A

Year:2014

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15
Q

Where are production/factory ?

A

1st

2nd Avenches
Ramont (third location), achieve
LEED® Gold certification.

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16
Q

What’s the first coffee exported from Sudan?

A

Suluja-ti South Sudan limited edition revival coffee, the first coffee exported from South Sudan in 40 years.

17
Q

What two countries did we export coffees from in 2016 where regions are under threat?

A

2016: Cuba, Columbia

We are the first company in 50 years to export coffee from Cuba to the USA through the launch of our limited edition coffee Cafecito de Cuba.

The limited edition Aurora de la Paz coffee from Colombia launches thanks to our work with Colombian coffee farmers from the Caquetá region to restore coffee farming following decades of civil conflict.

18
Q

Our recycling program is in how many countries?

A

44 countries

19
Q

What is the Positive Cup strategy?

A

2020 sustainability vision, with ambitious targets for coffee sourcing and social welfare, climate change and aluminum sourcing and recycling

-supported by a CHF 500 million investment.

20
Q

Who are our machine trade partners and what year was this established?

A

2017, DeLonghi and Breville

21
Q
A
22
Q

When did Reviving Origin platform started?

A

2019
Lauched the first 3 reviving origin (Zimbawe, Esperanza de Columbia, and Cafecito de Cuba)

23
Q

When was the first e-commerce ?

A

1998

24
Q

What Swedish start up did we partner with to build bicycle using recycle capsules?

A

Velosophy

25
Q

Which capsule is the first on the market made from 80% recycled aluminum?

A

Master Ogrin of Columbia

26
Q

Second year of reviving origin, which coffee was launched?

A

Uganda & Congo
2020