NEPQ for IG Growth Flashcards
Say the „Problem“ part of the personalized introduction for the call out loud.
You know how there’s many coaches, agency owners or content creators that can’t really get a lot of traction on Instagram despite posting content and engaging with their audience regularly?
Say the „Solution“ part of the personalized introduction for the call out loud.
Well what we do is we help people like that by implementing proven systems to build and monetize your audience on Instagram.
Say the „Question“ part of the personalized introduction for the call out loud.
I’m curious [Name], you told me a bit about yourself already, but to be able to really help you with this call I‘d need to know a bit more about your situation. So I‘d like to start off by asking: What is currently your number one goal when it comes to Instagram?
Name 5 different situation questions specific to IG Growth that you should ask towards the beginning of the call, after the prospect answered the initial „Goal“-Question.
- Do you follow a clear strategy regarding (____)?
- Can you walk me through your current strategy with your Instagram a bit?
- How do you currently grow your audience on Instagram?
- Have you attempted to grow your Instagram in the past? How did that go for you?
- What‘s the missing piece right now that would allow you to get where you‘re wanting to go with your Instagram?
Try to identify three problems and subsequent pains!
Say the exact words to use during the first phase of uncovering the true financial desire of the potential client, after you asked a few situation questions.
- Gotcha, so you mentioned _______ which seems more in the short term, what’s the long term goal with your Instagram profile?
-> Probing questions: Why now though? ; Why is that important? ; What would that do for you?)
- Are you currently already generating income with your Instagram?
- What would be your goal in terms of income you would like to generate with your audience?
- It seemed like you’ve thought of that number before… can I ask, why that number?
- (Financial Qualifier Continuation)
- B2C: What are you doing for work right now?
- B2B: What are your main revenue sources right now? - Find out & confirm real income target:
Are you looking to leave your job and do this full-time? / Are you looking to remove yourself from your business at some point? - (Financial Qualifier)
- Qualifier B2C: And how much money would you have to make with your audience to REPLACE the amount that you’re making at your job in order for you to walk out of there?
- Qualifier B2B: How much revenue would you have to be generating through Instagram to be able to really start delegating tasks and remove yourself from the business?
7.1 (If applicable) Given the drop in income.. Has that put you in a… tougher position financially? In what way?
- Do you feel like growing your audience on Instagram could allow you to increase your income to hit that number of (______k / month) you mentioned? Why do you feel like it would though?
Name a pretend question followed up by a probing question which you can ask directly after the first phase of discovering the true financial desire of the potential client.
- How would it be different for you by having a large audience on Instagram?
- -> Answer -> What would that do for you personally though?
Say the questions out loud which you should ask after the potential client told you what having a large audience would do for them personally.
- Now besides _____ (insert strategy they currently use) what have you done in the past to build your audience on Instagram?
(If prospect tried something else)
- How did that go?
- What happened?
- How did you get involved with that (company or service)
(If prospect hasn‘t tried anything else)
- Oh gotcha - what has you looking into something like this now?
- Oh okay well… I mean there’s tons of free resources out there on how to grow on Instagram in general, was there anything that really caught your eye?
Say the words out loud that you should use to identify other decision makers after the identification of potential past attempts to solve the problem.
B2C:
- Nice - and do you have like a family? What does that look like?
- Oh nice, is your wife/husband supportive of you?
- Great - do they know about that you’re potentially looking to get some assistance with your Instagram?
- Do you feel like they’d want the same goal of ______ you mentioned to me before?
B2B:
- Nice - and do you have business partners? What does that look like?
- Oh nice, does your business partner have his own area of responsibility or do you brainstorm stuff?
- Great - do they know about that you’re potentially looking to get some assistance with your Instagram?
- Do you feel like they’d share the same goal of ______ you mentioned to me before?
Say the consequence question and the 4 follow-up questions out loud that you should use after you identified potential other decision makers to help the prospect realize the cost of inaction and trigger urgency.
- Now what are you going to do if you keep posting content and [doing thing they mentioned] for the next 6 months or even the whole next year, but you keep getting the same exact results with your Instagram?
- B2C:
- Do you feel like you’d still be stuck in that same job you mentioned?
B2B:
- What position would your business be in if it actually turned out like that? - Are you willing to settle for that?
- If there was a way to gain thousands of Instagram followers every month and turn a good amount of them into your customers almost effortlessly, what would that allow you to do you think?
Say the question you should use to transition from the engagement stage to the presentation stage out loud.
So [Name] based on what you’ve told me, what we’re doing will definitely work for you, because you know how you said you want to [achieve goal of _________] but right now you [insert problem with growing on Instagram] and because of that it’s making you feel a little bit of [describe pain in prospect’s words]?
Say the intro (5 sentences) and the first two questions of the presentation stage out loud.
- Well here’s what we do for our clients. First off, we implement a proven system to create a consistent stream of real Instagram followers for them. This not only allows our clients to build social proof in a 100% safe way, but it also makes the process of lead-generation a whole lot easier. Then, we also provide them with tools and guidance on how to turn their new fans into paying customers. Our clients are able to effectively monetize their accounts at roughly 1/10 of the effort their competitors that don‘t have access to this system have to put in.
- Now, [Name], if you had the proven roadmap to get you there, do you feel like that’s something you’d be willing to explore a bit more?
- Great, so if you‘re open to it, I‘ll be going over the system that we offer briefly right now, sounds good?
Say the core presentation out loud.
Okay gotcha… To keep it short and simple right now, we have a few select business owners inside our Thrive Elite ecosystem which we are helping to build massive audiences using arranged shoutouts. Have you heard about Instagram shoutouts?
Alright so basically what we do is, we plug our clients into a vast network of accounts that advertise their profiles to other users. This allows us to generate targeted, organic traffic directly to our clients profiles. Additionally, we also supply account managers who do basic DM outreach on their behalf.
Most guys working with us are in the online coaching sphere, influencers or agency owners. Usually, they’re selling between $3k and $50k packages, although many have a low-ticket offer as well.
Our service not only helps them to build their brand and establish themselves as authority on Instagram, but it also allows them to connect with their target audience at the fraction of the cost of ads. It really gets them to where they want to go with their Instagram almost effortlessly.
Say the commitment question out loud that follows the core presentation.
So [Name], do you feel like this is something you can do to get you where you’re wanting to go with your online business?
Say the second commitment question out loud that follows the first commitment question after the core presentation.
So I’d love to show you a bit more what it looks like to work with us to grow your Instagram audience on a longer call. Are you open to having a longer conversation about it?
Say the investment question that follows the two commitment questions after the core presentation out loud.
Okay great! Also to be transparent with you right away, because we guarantee this opportunity to grow your Instagram with up to 12.000 real followers per month, there is of course an investment, right…
So if everything were to make sense, [NAME], and we were able to show you the method to get to your first 30.000 or even 100.000 real followers and more on Instagram so you can get [XXX goals] with [XXX benefits]….
Would you say you’re in a position right now to invest in yourself?
