NEPQ Flashcards
What are the 5 stages of NEPQ in order?
- Connecting
- Engagement
- Transitional
- Presentation
- Commitment
What is the objective of the Connecting Stage?
Put the focus on the prospect and off you. Get the prospect to lower their guard.
What is the objective of the Engagement Stage?
Help the prospect build the gap in their mind.
What is the objective of the Transitional Stage?
Getting them to see what the future looks like once the problem is solved. Transition to presenting your solution.
What is the objective of the Presentation Stage?
Demonstrates how the specific advantages and benefits of your solution will solve their problem. Help the client emotionally connect the dots.
What is the objective of the Commitment Stage?
Helps them commit and take the next step to purchase your solution. Help the client close themselves.
What are the 5 question types of the Engagement Stage in order?
- Situation
- Problem Awareness
- Solution Awareness
- Consequences
- Qualifying
What is the objective of the Situation Questions?
Basic Facts: Who is your prospect and what is their present situation.
What is the objective of the Problem Awareness Questions?
Opening the emotional door to finding out what their problems are, why they have those problems and how it’s affecting them.
What is the objective of the Solution Awareness Questions?
Involving your potential customers and their ideas which strengthens the benefits of solving their problems.
What is the objective of the Consequences Questions?
Helping potential customers question their way of thinking and explore the consequences of not solving their problem.
What is the objective of the Qualifying Questions?
Confirms how important it is for them to make a change and take action.
What are some Connecting Questions?
We would have to understand more about what you have in place now for [what you are talking with them about] – just to see if we could help. Maybe you don’t even need us.
You probably came here with very specific questions and issues. Is it a problem if we start with the things that are top-of-mind for you?
Now, from your perspective, what would be a valuable way for us to spend this time together today?
What were you hoping to get out of this meeting, if anything?
I was just curious: what was it about our company that attracted your attention?
What are some Situation Questions?
Can you tell me, how are you handling your IT now?
And, just how long have you been doing it that way?
Can you tell me a little bit about the systems you have in place and how you are using them today?
What would you say is working with your current IT?
What do you like about [what they like]?
And, what would you say is not working too well with your current IT?
Why do you not like [what they don’t like]?
Has that had an impact on you? In what way?
What have you done about changing this, if anything?
In what ways is your IT proactive, meaning maintenance what is being done to ensure that issues don’t pop up to begin with?
Can you give me a specific example so I understand better?
Can you walk me through what you meant by that?
Can you unwrap that for me?
Explain what you mean by…
What are some Problem Awareness Questions?
Is there anything else you like and don’t like about your current IT?
What’s been your toughest thing you’ve had to deal with recently? Tell me more….
I’m curious: in what ways has that impacted you?
How are you ensuring that your current IT is meeting your needs to help you grow your business?
How are you ensuring that your IT systems and processes are adhering to best practices and standards to prevent potential outages or, heaven forbid, a breach, to know that you are fully protected?
How do you make sure you are investing in the right technology for your business strategy, so you don’t buy something you don’t need?