Nelson Chapter 5

Question 1

Media norms for audiences: Drama, Movement, and Conflict

Answer 1

1. Media is privately owned, needs ratings

2. People listen to the information they want to hear from certain sources

Question 2

How Trump generated great free media coverage

Answer 2

1. Generated conflict/drama to get media attention
2. Illegal immigrants and slang terms for attention
3. Massive networking/media strategies used to attract free coverage/support

Question 3

False equivalencies, ways this coverage benefited Trump

Answer 3

1. Trump dominated Republican/Democratic news coverage, with need to “balance” media coverage
2. False facts to show “other” viewpoints, created polarization

Question 4

How Clinton worked both sides of the Gender Issue

Answer 4

1. Illustrated that she had experience/masculine qualities to lead
2. Also referred to issues such as gender inequality/child care. Mixed values
3. Overall rejected by the media, not special

Question 5

Media coverage of Clinton, patterns and significance

Answer 5

1. Made media coverage for wrong reasons, like scandals in government, labeled as crooked/a liar.

Question 6

Patterns in NY Times mentions of candidate characteristics/campaign environment

Answer 6

1. Focused on the negative aspects on each candidate and not the positives
2. Hostile campaign environment.