Negotiation Basics I: Distributive & Integrative Processes Flashcards
In any negotiation, 3 domains are in play:
Substance
Process
Relationship
Distributive Approach is a
competition over who is going to get the most of a limited resource:
- Positional
- Primarily zero-sum or win-lose in nature
- At best produces a compromise
When is the distributive approach useful?
To claim value
When is the distributive approach best used?
Best for simple transactions, or low stakes, one-shot (?)
deals
Is the distributive approach good for relationships?
No. It can be damaging to relationship.
Dynamics of Distributive Approach:
- Commitment at beginning instead of at end
- Ignoring or hiding facts
- Search for evidence, instead of information
- Use of exaggeration
- Close-mindedness and rigidity
- Limited creativity
- Reliance on leverage and coercion
- Personal attacks
- Goal is to win!
Tactics of Distributive Approach:
- Manipulation: *Changing deadlines *Disruptive action *Alliance with outsiders *Selective information - Hardball Tactics *Lowball/Highball *Chicken *Intimidation *Nibble
Costs of Distributive Approach:
- Obscures interests/needs/desires by premature commitment to specific solutions
- Promotes rigid adherence to positions
- Cuts off option exploration; prevents tailor-made
solutions
- Produces compromise when better solutions might be available
- Inherently polarizing; can damage relationships
Integrative Approach focus on:
interests, not positions
When is integrative approach useful?
Useful to create value:
- Through inventing new options for mutual gain can achieve tailor-made, win-win solutions
Is the integrative approach good or bad for relationship?
Strengthens relationships and builds trust:
- Models cooperative behavior that may be valuable in future
When is integrative approach best used?
Best for complex negotiations, including multiparty, multicultural, and entrepreneurial negotiations
What Makes Integrative Processes Different?
- Address needs and interests, not positions
- Commit to meeting the needs of all involved
parties
- Exchange information and ideas
- Invent options for mutual gain
- Use objective criteria to set standards
- Emphasizes value creation, then value claiming
Characteristics of Integrative Negotiators:
- Abundance mentality - Systems orientation - Superior listening skills - Maturity - Integrity
Benefits of Integrative Approach:
- Promotes much deeper understanding of issues
- Allows for more creative and effective solutions that
meet interests
- Builds relationships and promotes trust
- Models cooperative behavior that may be valuable in the future
Elements of Integrative Negotiation:
- Identify issue/Describe the problem
- Identify stakeholders and their interests
- Identify alternatives & BATNA
- Generate options
- Evaluate options against interests and criteria
- Choose and commit to solution(s) and develop a plan of action
BATNA is:
Best Alternative to a Negotiated Agreement
The purpose of the BATNA is to:
- protect yourself from making an unfavorable agreement
- protect yourself from rejecting an agreement in your favor
- Develop a clear picture of where you stand without the agreement of the other party
Integrative / mutual gains approach:
- Takes a lot of preparation to do well
- May require more skill than distributive approach
Element 1: Identify the Issues/Problem
- Process:
* Identify the issue to be addressed
* Share all the facts that everyone knows
* Frame the issues as open-ended questions
- Examples of useful questions
* What has led to this issue?
* How can we collect more information?
* How can we test our assumptions about the issue and its causes?
Element 2: Identify Stakeholders & Interests
- Who is affected by the issue, and will be affected by the solution?
- What are the interests of the stakeholders?
* Underlying motivation for what you want—your goals, needs,
desires, concerns
* Interests answer the question ‘why’
Element 3: Identify your Alternatives & BATNA
- Alternatives are what you can do on your own without agreement of the other party
* BATNA is the Best Alternative to a Negotiated Agreement
- The purpose is to:
* protect yourself from making an unfavorable agreement
* protect yourself from rejecting an agreement in your favor
* Develop a clear picture of where you stand without the agreement of the other party
- Brainstorm and evaluate alternatives during negotiation preparation
Element 4: Generate a Variety of Options
- Options are potential solutions—possibilities that require the agreement of both sides and often the cooperation of both sides to implement.
- Options are future oriented; the answer the question, ‘How?”
- Process:
- Separate inventing from judging
- Use free-flowing brainstorming
- Withhold criticism and evaluation
Element 5: Evaluate Options against Interests
- Evaluate before committing
- Process:
- Clarify all options on the list before evaluating
- Eliminate duplicate ideas; cluster related ideas
- Compare against interests and BATNA
Element 6: Commit to Best Solution
- Choose the best solution based on your evaluation
- If no solution adequately meets all the interests,
prioritize interests, then choose
- Commitment occurs when all parties explicitly agree to a solution
- Put commitment in writing, with stipulation for breach
- Develop action plan (who, what, when, where)