Need to know this Flashcards

1
Q

What is the market share equation?

A

sales of business over total sales of market x100.

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2
Q

how can you increase productivity?

A

any of the cell productions (TQM, cell production, JIT or kaizen.

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3
Q

In an imperfect market what is most likely to occur?

A

product differentiation.

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4
Q

what is structural change?

A

occurs when the economy changes over time. Patterns in demand change. e.g. new technologies.

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5
Q

how can you increase market share?

A

take overs, mergers, creating new products or the pricing strategies.

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6
Q

why would you want to operate in a niche?

A
small demand 
can set premium pricing
meet local/customer needs
brand loyality
...cannot benefit from economies of scale.
... high start up costs.
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7
Q

what is the knowledge economy?

A

where the centre of economics is becoming the usage of intellectual skills and knowledge.

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8
Q

what is empowerment?

A

giving someone more responsibility without consulting you.

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9
Q

what is consultation?

A

where discussions and decision making are involved with staff, gives them a sign of responsibility.

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10
Q

what is a hierarchy?

A

shows the layers of management in an organisation.

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11
Q

How can you increase productivity?

A

Empowerment
Delegation
Any of the cell productions

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12
Q

What are the marketing strategies?

A

The 4 p’s

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13
Q

Why are businesses dynamic?

A

Because they are constantly changing. E.g. If new firms enter the market, they may set a Lower price therefore your demand may fall as there substitute brand is cheaper

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