Nazi Propagnda Flashcards
Ministry of Public Enlightenment and Propaganda/ Reich chamber of culture
Founded 13th March 1933
Josef Gobbles, in charge of both
7 subsidiary chambers: Press, Film, Literature, Theatre, Music and fine art
All workers to be racially pure and politically reliable
Those who weren’t were purged or kept quiet.
Propaganda: A bureaucratic nightmare?
Overlapping organisations
Gobbles control never total
Combat League for German Culture: Alfred Rosenberg (Party organisation)
Ministers in other depts fought for control over propaganda in their own jurisdiction
Parades and Public Spectacle
‘Good discipline is the best propaganda’ -Nazi pamphlet
Intimidate political opponents: impression of large well organised force
Torchlight processions effective: 30th Jan 1933
Hitler balcony of Reich chancellery, salute 100,000 SA/SS. Symbol of ‘national revolution.’
Parades and public holidays
Parades held across country public holidays
Hang swastika flag, monitored block leaders
If not: ‘politically unreliable.’ Subject to loss of jobs/worse.
12 new public holidays: inc Mother’s Day and Hitlers birthday
‘Individualism finally died. Individualism has been replaced by the community of the people.’
Parades and compliance
Forced to comply: True support?
True compliance=Free will.
Nazi reliance on intimidation and mass suggestion to create impression of propaganda victory
Newspapers
Reich Press Chamber: All staff join or lose job
Applications vetted for political and racial reliability
1933: 1300 Marx/Jews dismissed
DNB State controlled (on another card)
Control advertising/Printing contracts. Force independent press into line.
News Agency (DNB)
State controlled. Told papers what to print
Often full articles
Late 30’s: 50% articles supplied DNB
Frankfurter Zeitung
Liberal leaning. Small circulation.
Political and professional elite
Until 1932: Anti Nazi. More sympathetic after takeover.
Raided SS March 1933. Closure for non compliance
Occasional Nazi critique/Refused publish DNB
Sold Nazis 1938. Circulation declined closed 1943
Control over the press
Hard control. 4700 private, mostly local, papers 1933
Nazi papers: 2.5% circulation
Socialist/Communist closed
Bought 27 papers 1933: 2.4M circulation
Daily briefing Gobbles: What can/can’t be printed
Editors Law 1933: Follow propaganda ministry or consequences. Editors censored own papers.
Did Newspapers work?
The Nazis took control. In that respect, it worked.
The forced govt compliance meant papers bland. Circulation of many dropped.
People didn’t openly defy the Nazis, they simply didn’t read propaganda. They failed to create enthusiasm for the regime.
Radio. Why important and what steps taken to make it accessible?
‘The most important tool in educating the masses’
Hitler speak to people. Charisma over radio
Deal with industrialists: Cheap radios.
‘30th January’ 1933 78RM
‘People’s Receiver’ 1938 35RM
70% households possessed radio 1939, largest world 15M 1941
1933: 50 Hitler speeches. Nobody else. Gobbles no alienation audience.
Music and light entertainment
Communal Radio listening
Communal listening: Workplace, town squares, cafes. Owners ordered install loudspeakers.
Sirens before Hitler speeches: Drop everything & listen
Radio wardens ensured compliance: Genuine listening?
Radio autarky
Could not pick up external broadcasts
British tried & succeeded during war for time
‘Cultural autarky from alien influences’
Art
Weimar weakened Germ. Decadence. ‘Moral bankruptcy’
Artistic individualism enemy of volksgemeinschaft.
Aryan: True art
Weimar: ‘degenerate art.’
Great German Art Exhibition vs Exhibition of Degenerate Art
July 1937: Two art exhibitions Munich.
GGAE: True Aryan art
EODA: Cultural disintegration Weimar period
EODA 1M visitors 6 weeks. 3x more than GGAE
Massive misstep from propaganda ministry