Nature of Conformity Flashcards
What is conformity
A change in behaviour as a result of real or imagined group pressure
What is a group norm
An established set of rules that the group either implicitly or explicitly agree on
Who identified the 3 types of conformity
Kelman (1958)
What is compliance
Compliance is publicly agreeing but privately disagreeing and is the first state of conformity
What is compliance an example of?
Normative social influence
Give an example of compliance
This can be seen in Asch’s line experiment (1951) when the real participant conformed to the clearly incorrect answer in order to avoid being seen as different.
Give another example of compliance
You are a member of the jury you feel that the defendant is innocent whoever most people seem to say guilty, so you say guilty too.
What is identification
This is when an individual changes their public behaviour and private beliefs but only in the presence of a group. This is the second level of conformity.
What identification an example of
Normative social influence
Give an example of identification
Supporting a certain team because you friends support them. You watch and attend their games. However, if you move school and leave that group you no longer support that team.
What is internalisation
What an individual changes their public behaviour and private beliefs permanently. This is the deepest level of conformity.
What is internalisation an example of
Informational social influence
Give an example of internalisation
In Jenness’ Jellybean experiment (1932) participants were influenced by the group to change their answer as they believed the group were better informed.
Give another example of internalisation
Becoming a Buddhist
What is normative social influence
When an individual is not in doubt but conforms in order to be liked by others.
