Named Case study: McDonaldisation

Question 1

Background

Answer 1

Opened in Des Plaines in 1955 with a profit for the 1st day at $366.12 and has grown to having $41 billion in sales

Question 2

Adapting to different cultures:

Answer 2

 Portugal – only country where soup is served
 Pakistan – McArabia and the spicy chicken burger
 Saudi Arabia – no pork products sold as against Islamic law. All meat is halal
 China – all drinks were in china cups

Question 3

Problems:

Answer 3

1) Encourages developing nations to export their crops when most children are undernourished
2) Use lethal poisons to destroy vast areas of the Central American rainforest to create grazing
pastures for cattle (800 square miles of forest per year needed to keep McDonalds supplied
for paper for 1 year)
3) Workers in catering do not have a specific union so little help with disputes
4) Forcing indigenous tribes from their native lands

Question 4

Charity

Answer 4

McDonalds have also donated over $180 million to McDonald’s Children charities and claim to donate more money than any other commercial enterprise in the USA ($50 million each year)