my 3 EXAMPLES

Question 1

MISE EN SCENE Downtown Abbey-how does this construct the time period?

Answer 1

Constructs the early 19th century of Britain as real & genuine
(Pre WW1)

Question 2

Which two companies institute Downtown Abbey instituted by??

Answer 2

ITV - UK company

NETFLIX- America company

Question 3

Which three people is Downtown Abbey owned by?

Answer 3

2 directors
- Julian Fellows
- Andy Goddard
The script writer

Question 4

Downtown Abbey, above the line promotion examples??

Answer 4

Sponsored advertising, books, DVDs, large following on other platforms e.g. Social Media: Instagram, Twitter and Facebook

Question 5

Downtown Abbey, what does below the line promotion do to audiences??

Answer 5

Encourages audiences to talk about the drama with friends, family + online

Question 6

Downtown Abbey, Above the line promotion- What does traditional advertising do?

Answer 6

Promote the good qualities of Downtown Abbey.

Traditional advertising presents the traditional time-period drama.

Question 7

Downtown Abbey, Below the line promotion- What would audiences talk about??
Why is below the line popular with audiences??

Answer 7

The decision of a character.
A cliff-hanger (Downtown often does this).
Change in the Narrative Arc- disruption to equilibrium.

Popular with audiences as there are more below the line promotion with Downtown then above the line.

Question 8

Downtown Abbey,- Interviews on TV shows??

Is this an example of above or below the line promotion?

Answer 8

(Lady Mary) Michelle Dockery appeared on:
‘Wendy’ in America.
‘Johnathan Ross Show’ in the UK.

Example of: Below the line promotion

Question 9

Downtown Abbey, institution- What draws in a larger audience of demographics and psychographics?

Answer 9

Awards of the production.
High standard of Directors and Scriptwriter
( plus the awards they have won)