Music Video - Ghost Town, The Specials Flashcards
Representations - what does the aesthetic of the video, along with the lyrics, represent?
Unease about the state of the UK (Thatcherism), transcending specific political ideology that has remained politically & culturally resonant.
Representations - what are the representations presented in the video?
Racially diverse.
Representations - what do the racially diverse representations presented in the video reflect?
Musical genre of ska, a style read politically in the context of a racially divided country.
Representations - representations of Britain’s emerging multiculturalism are reinforced through an _______ mix of ____________ in the ______ & _____.
a) eclectic
b) stylistic influences
c) music
d) video
Context - what is ska music?
A fusion of Jamaica reggae with American R&B in the 1960s.
Context - how was ska music brought to the UK?
By Caribbean immigrants.
Context - despite _______ songs reaching Top __ in the ___ frequently, it was still often ________.
a) reggae
b) 10
c) UK
d) criticised
Context - what did reggae music become known as?
An ‘underground code of defiance’.
Industry - who was the director?
Barney Bubbles
Representations - the video combines _____ shots of a ________ East End of _______ with the band in a 19__ _______ Cresta lip syncing.
a) eerie
b) deserted
c) London
d) 1962 Vauxhall Cresta
Language - what does the mise-en-scene and cinematography of the video seem to refer to?
A range of film styles including British social realism, thriller and horror genres.
Language - what does the expressionist lighting of the video draw attention to?
The different meanings of the lyric ‘ghost town’.
Representations - what is the strong political message of the video a challenge to?
The audience with a direct mode of address which is both angry and plaintive
Representations - how was the video unusual for its time?
How might people have reacted to this?
It conveys a strong social message (in contrast to the dominant style of pop music in the charts at the time).
People might have been shocked by it.
Context - how did cultural critic Dorian Lynskey describe it as?
‘A remarkable pop cultural moment’, one that ‘defined an era’.
Context - there was _________ social ______ in the UK at the __________ of the 19__s.
a) increasing
b) tensions
c) beginning
d) 1980s
Context - the song was number ___ in the charts post _______ and during the __________ and ______ riots.
a) one
b) Brixton
c) Handsworth
d) Toxteth
Economic context - how were opportunities for revenue directly from music videos in 1981?
Very limited
Economic context - where was the economic value in music videos in 1981?
A marketing tool to advertise the single.
Economic context - why was using music videos as a marketing tool in 1981 particularly important?
Broadcast shows were popular, eg Top of the Pops
Economic context - how can the Ghost Town music video make money now, in 2021?
(2)
On YouTube with revenue opportunities through viewing & advertising.
Provides a link to The Specials YouTube channel with opportunities to purchase material.
Economic context - what are ways music videos can make money on Youtube in 2021?
(3)
Monetisation
Sponsorship
Merch annotations
Industry - what did the director of Ghost Town (Barney Bubbles) say about the power of music videos?
It can sell a record that may not have done so well.