Music Video Conventions Flashcards
What are characteristics of ‘performance to camera’ in music videos?
It is constructed through close ups. Direct address. Miming/lip sync. Dancing and choreography.
What are characteristics of ‘special effects’ in music videos?
CGI and green screen usage to save costs.
What are characteristics of ‘technical codes’ in music videos?
fast paced editing, cutting to the beat of the track, camera movements.
What are characteristics of ‘dance sequences’ in music videos?
Choreography that is used to the beat or lyrics to the track, commonly used in performance style videos.
What are characteristics of ‘cutaways of iconography’ in music videos?
Recognisable features of the artist and is used to construct a genre or theme.
What are characteristics of ‘representation’ in music videos?
brand identity, star persona, artist image. stereotypical rep to communicate story effectively.
What are characteristics of ‘spectacle peformances’ in music videos?
Shots of the artist in real life situations.
What are characteristics of ‘intertextuality’ in music videos?
Referencing other texts and artists. Also alludes to social commentary and political statements.
What are characteristics of ‘narrative’ in music videos?
Telling the story featured or suggested by lyrics. Provides artist interpretation.
What are characteristics of ‘short film’ in music videos?
Cinematic sequences (high production value) that resemble modern film and TV conventions.
What are characteristics of ‘characters’ in music videos?
Either the artist performing or a character they have created.
What are characteristics of ‘live or rehearsed peformances’ in music videos?
Clips from live stage performances with shots of the audience.
Why do artists make music videos?
Promotional tools to market themselves and their music. It helps to create the star image for a new performer and develops the star image of a established artist.
