Music In Advertising

Question 1

Music in advertising is an art in itself. It is very similar to composing a TV theme tune, but is generally what

Answer 1

even shorter and has to really associate itself with one product, not a whole storyline.
It takes a very special type of composer to match a product with a particular genre of music.

Question 2

A composer thinks about music as what

Answer 2

Entertainment

Question 3

The public will associate the product with good music if what

Answer 3

If the sound of the music is engaging and therefore will draw the listener further into the visual

Question 4

E most important skill found in the composers tools is what

Answer 4

The ability to create a short ‘hook’

Question 5

These hooks are instantly what and become a part of what

Answer 5

These ‘hooks’ are instantly recognisable and become almost part of the product

Question 6

Give a few examples of hooks

Answer 6

McDonald’s I’m lovin it
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Nokia