Music General Knowledge

Question 1

What is Horizontal Integration:

Answer 1

When a media company which is
already established in creating a particular form of media text
acquires another company operating within the same form,
e.g. Facebook acquired Instagram in 2012

Question 2

What is Vertical Integration:

Answer 2

Integration: The act of a media company owning
most of the chain (if not the entire chain) of production for a
media text, e.g. Sony Music, Universal Music Group and Warner
Music Group are all examples of record labels that control
multiple stages of music production and distribution

Question 3

What are things to consider about music audiences

Answer 3

> The idea of popular music is thought to have begun during the 1950s
with the rise of rock and roll.
Certain genres of music have become synonymous with their own
specific set of fashion choices, activities and ideas,
Subcultures relating to certain genres of music are often occupied by
teenagers and young adults who are looking for a sense of community
and to establish their own sense of personal identity

Question 4

Give Examples of Active Audiences in Music Fandom?

Answer 4

> Collecting rare editions
Keeping old concert programmes
Attending festivals
Buying official merchandise, e.g.T-shirts, mugs, bags
Following bands and artists over social media
Keeping posters and cut-outs of bands and artists

Question 5

Who regulates music?

Answer 5

BBFC

Question 6

How does music reinforce Entertainement/Diverion?

Answer 6

 Can showcase an artist’s diverse range of skills, e.g. dancing, acting, creativity
 Music videos can be narratively or visually engaging in their own right
 Enrich the experience of listening to a song by adding visual context

Question 7

How does music Reinforce Information?

Answer 7

 Informing audience of further music in the artist’s collection
 Educating audiences on issues that the artist is singing about

Question 8

How does music Reinforce Personal Indentity?

Answer 8

Usually stimulate discussion and debate surrounding the artist and the song, particularly over social media

Question 9

How does music reinforce Social Interaction?

Answer 9

 Relating to the artist based on similar experiences tackled in themes of their songs/videos
 Fans can aspire to present themselves in the way the artist does by mimicking their style, fashion sense or
outlook on life

Question 10

Purposes of music Videos?

Answer 10

 Help to promote the artist and increase sales of their song
 Emphasise the artist’s brand identity
 Illustrate the narrative or concept of a song using film
 Create a sense of familiarity and connection between the artist and the
audience
 Push artistic boundaries within the form of music videos