multiple choice/true false Flashcards
Agenda setting
Traditional media still serves a key agenda setting function
Big data
The collection of data so large that traditional analytical techniques do not work
Branding
The identity of products is more valuable than the product itself
Confirmation bias
The idea that we seek out information that confirms our beliefs
Copyright
the exclusive right to use, publish, and distribute a piece of work
Couch guy meme
Shows how quickly interpersonal drama can become mass communication
Deepfakes
Audio or visual editing that uses AI to manipulate the body and sound
Dialogue communication
many to many
Digital divide
The social gap between those who can and cannot afford or access digital media. Reflects the socioeconomic trends of access to technology and literacy around digital tools
Distributed computing
Individual, autonomous computers work toward a common goal (Wikipedia)
Early advertising history
Face to face, word of mouth communication to negotiate and exchange goods and services
Equal time rule
News station must afford equal access to airwaves for all candidates, prefers speech of rights of candidates to editorial rights of stations
Fairness doctrine (1949)
requires that stations present all sides of controversial issues, allows politicans to responds to an attack
First amendment
Doesn’t provide unlimited protection, as in: national security, libel, slander, obscenity
Fortnite emote lawsuits
Plaintiffs: violates their copyright
Defendants: cant copyright a dance move
Free and open source software (FOSS)
business model that offers free software with source code open to anyone
George Carlin’s 7 dirty words
Upheld rights of governments to regulate speech over broadcast airwaves
Graphic user interface (GUI)
Shows graphical representation of file structures in the file of folders, icons, and windows
Hays code (1930)
Decency standard: must not lower moral standards, must present correct standards, must not ridicule natural or human laws
History of internet and World Wide Web
1969, first national computer network, email, internet, WWW, graphical web browsers
Interactivity
dialogue occurs simultaneously between a human and computer program. Enables more behavior tracking by companies
Legal challenges to deepfakes
First amendment protection, identity theft, defamation, fraud
Libel
Written defamation
Media conglomeration
Companies that control a large number of media sources across several types of media outlets.
Net neutrality
Provides south tiered system, pay by volume of content. Critiques claimed this would destroy the internet as free, open, and democratic
Obscenity
material must appeal to the prurient interest, depict sexual conduct, and lack serious literary, artistic, political, or scientific value
Patent
Protects the right to produce and sell an invention, rather than a liter or artistic work
Produser
User generated content
Public sphere
Something approaching public opinion can be formed. Access is guaranteed to all citizens.
Section 230
Provision of the 1996 communication decency act. Prevents platforms and ISPs from being responsible for the content they host
Shield laws
Protects journalists from libel suits and the ability to maintain anonymous sources
Slander
Spoken defamation
Social networking sites
Emphasizes the connections among users and network sharing
Social responsibility theory
Media is mostly free from government constraints, mostly in democratic societies.
Synthetic media
Any AI generated content.
Pros: humanize advocacy, age/deage actors, localize content internationally, animate photographs and paintings
Con: politics could destabilize
Telecommunication act of 1996
Protect public interest, lower prices by bolstering competition, address digital issues like Chanel scarcity, consolidate media business
5 c’s of social media
Choice, conversation, creation, curation, collaboration
Federal Communications Commission (FCC)
Serves as a police of the airwaves. Goal is to protect natural resource and audience from content and big businesses.
The liars dividend
Unclear what is real vs fake benefits those who create and spread fake news. Debunking efforts to legitimize the debate over truthfulness.
Trademark
A type of intellectual property that refers to logos or names
Traditional vs social media
Traditional: one to many, filter then publish, limited feedback options and opportunities for discussion/critique
Social: many to many, publish then filter, multiple senders and receivers
Types of social media
Emails, blogs, chat rooms, wikis, social networking sites, etc.
Video game history
1962, spacewar, pong arcade game, Atari, Nintendo, game boy, Sony, PlayStation, Xbox, Nintendo wii, mobile games
