Multiple Choice Flashcards
This refers to the emotional state a buyer is in after completing what is typically a large purchase and who is no longer in an emotionally charged state.
A. Cooling off period
B. Purchaser’s remorse
C. Dissatisfied
D. Cognitive dissonance
D. Cognitive dissonance
This is a call made to a potentially unfriendly new client or referral source who does not know the caller.
A. Cold call
B. Warm lead
C. Cold lead
D. Call script
A. Cold call
This practice provides a consumer with an attractive offer to obtain him or her as a client but the offeror is unable to provide the product or service at the indicated price.
A. Bait and switch
B. Misrepresentation
C. Advertising
D. Fraud
A. Bait and switch
The age demographic with the most Canadians in 2021 is:
A. 55-59
B. 60-64
C. 50-54
D. 25-29
D. 25-29
According to Equifax, what credit score range has the most Canadians?
A. 600-649
B. 700-749
C. 750-799
D. 650-699
C. 750-799
This is a plan for companies and people to accomplish the goals they set. It is designed to shape the company’s or individual’s identity and is typically based on a vision, goal, or ethics.
A. Vision statement
B. Mission statement
C. Business plan
D. Strategic plan
B. Mission statement
This is something that the business or mortgage agent aspires to become. It should illustrate the core belief of the business or mortgage agent and effectively communicate that to the reader.
A. Vision statement
B. Business plan
C. Strategic plan
D. Mission statement
A. Vision statement
How many clients do you need to start a database for marketing?
A. Five hundred
B. Ten
C. One hundred
D. One
D. One
According to CMHC’s Residential Mortgage Industry Dashboard, Winter 2022, the size of the Canadian mortgage market, in terms of the value of all outstanding mortgages in the county, was estimated to be:
A. $2 trillion
B. $1.77 trillion
C. $177 trillion
D. $200 billion
B. $1.77 trillion
The use of this type of marketing can have the effect of reducing the need of a consumer to touch or feel a product.
A. Business card
B. Continued contact
C. Advertising
D. Testimonials
D. Testimonials
This term refers to the function of warehousing potential and existing client information in an electronic medium that allows the user to assemble or list these clients in groups that can be marketed to:
A. Database Marketing
B. Public Relation materials
C. Marketing
D. Bait and switch
A. Database Marketing
This term refers to providing a consumer with an attractive offer to obtain him or her as a client but being unable to provide the product or service at the indicated price:
A. Database Marketing
B. Public Relation materials
C. Marketing
D. Bait and switch
D. Bait and switch
This term refers to presenting products or services to potential customers in a fashion that positively promotes the product or service and makes customers eager to buy or use those products or services:
A. Bait and switch
B. Database Marketing
C. Testimonials
D. Marketing
D. Marketing
This term refers to the self-regulatory body founded in 1957, which regulates the advertising industry and handles consumer complaints related to advertising:
A. Advertising Standards Canada (ASC)
B. The Canadian Code of Advertising Standards
C. PIPEDA
D. MBLAA
A. Advertising Standards Canada (ASC)
Which of the following is not one of the three Government Agencies responsible for enforcement of CASL:
A. The Canadian Radio-television and Telecommunications Commission (CRTC)
B. The competition bureau
C. The office of the privacy comissioner
D. The CRA
D. The CRA
This term refers to rules or standards stating that advertisements must not unfairly discredit, disparage or attack other products, services, advertisements or companies, or exaggerate the nature or importance of competitive differences created:
A. PIPEDA
B. Comparative Advertising
C. The Canadian Code of Advertising Standard
D. Advertising Standard Canada (ASC)
B. Comparative Advertising
According to the Competition Bureau of Canada, which of the following is not on their list of Do’s in terms of advertising tips:
A. Do fully and clearly disclose all material in the advertisement
B. Do run a ‘sale’ for a long period or repeat it every week
C. Do, when conducting a contest, disclose all material details
D. Do avoid fine print disclaimers
B. Do run a ‘sale’ for a long period or repeat it every week
This term refers to An endorsement in writing, verbally or electronically by a client:
A. Bait and switch
B. Database marketing
C. Testimonials
D. Public Relations Material
C. Testimonials
This term refers to any advertisement by the broker or agent in connection with his or her status as a licensee or his or her dealing or trading in mortgages that is published, circulated, or broadcast by any means:
A. Bait and switch
B. Public relations material
C. Marketing
D. Database marketing
B. Public relations material
This term refers to rules or standards created by the advertising industry in 1963 to promote the professional practice of advertising:
A. MBLAA
B. Advertising standard Canada (ASC)
C. The Canadian Code of Advertising Standards
D. PIPEDA
C. The Canadian Code of Advertising Standards
The capitalization equation is:
A. R/V = I
B. I/R = V
C. IxV=R
D. V/R=I
B. I/R = V
If a private lender is not sophisticated enough to complete a risk analysis for a potential private loan, who should they seek assistance from?
A. Default insurer
B. Lawyer
C. Mortgage Agent
D. Mortgage Administrator
C. Mortgage Agent
How does a mortgage investment corporation obtain funds to lend to borrowers?
A. Syndicating it mortgage
B. Selling shares
C. Selling memberships
D. Taking deposits
B. Selling shares
This type of ESA is required if there is a possible history of contamination on a property.
A. Phase 1
B. Phase 3
C. Phase 2
D. Environmental Site Assessment
C. Phase 2
This is an investment in a pool of amortized residential mortgages insured through CMHC under the National Housing Act (NHA).
A. Mortgage backed securities
B. Private mortgage
C. Mutual funds
D. Mortgage investment corporation
A. Mortgage backed securities
The term ICI refers to:
A. industry, commercial, investment
B. industrial, condominium, investment
C. industrial, commercial, institutional
D. industrial, commercial, investment
D. industrial, commercial, investment
An auto dealership is an example of:
A. Investment
B. Industrial
C. Commercial
D. Recreational
C. Commercial
A non-qualified syndicated mortgage is overseen by:
A. MBLAA
B. Securities Act
C. Ministry of Finance
D. OSC
D. OSC
The rate of return typical on a private first mortgage is approximately:
A. 7% to 9%
B. 13% and higher
C. 3% to 6%
D. 6% to 10%
A. 7% to 9%
If a mortgage lender takes possession of a property under a power of sale or foreclosure, there may be liability under:
A. Environment Canada
B. Environmental Protection Act
C. Environmental Protection Agency
D. Municipal bylaws
B. Environmental Protection Act
This term refers to a policy of insurance that provides coverage for the title-related risks associated with real estate transactions
A. Lender’s Mortgage Creditor Insurance
B. Title Insurance
C. Liability Insurance
D. Property Insurance
B. Title Insurance
This term refers to insurance that provides protection from having to pay damages to people:
A. Liability Insurance
B. Errors and Omissions Insurance
C. Property Insurance
D. Mortgage Default Insurance
A. Liability Insurance
Out of the following options, what will title insurance cover?
A. Title issues that arise after the policy date
B. Fire retrofit compliance
C. Municipal work orders and permits
D. Environmental hazards
C. Municipal work orders and permits
This term refers to insurance obtained by the borrower from the lender, usually in the branch of the lender when they apply for the mortgage:
A. Property Insurance
B. Lender’s Mortgage Creditor Insurance
C. Liability Insurance
D. Title Insurance
B. Lender’s Mortgage Creditor Insurance
The act of adding mortgage arrears or other costs associated with a mortgage to the principal amount is known as:
A. Reamortization
B.Disbursements
C. Capitalization
D. Easement
C. Capitalization
This term refers to insurance designed to compensate the lender if the lender suffers a loss on an insured mortgage:
A. Liability Insurance
B. Errors and Omissions Insurance
C. Mortgage Default Insurance
D. Property Insurance
C. Mortgage Default Insurance