Multi-store model

Question 1

What is the capacity of the sensory memory?

Answer 1

It has a large capacity- not processed in detail

Question 2

What is the capacity of the short term memory?

Answer 2

It’s limited- 7 ± 2 (Can hold 5-9 items at a time)

Question 3

What is the capacity of the long term memory?

Answer 3

Virtually unlimited.

Question 4

What is the duration of the sensory memory?

Answer 4

Very brief iconic memory (visual image) - less than one second

Question 5

What is the duration of the short term memory?

Answer 5

Up to 30 seconds

Question 6

What is the duration of the long term memory?

Answer 6

Can be extensive - from a few days to forever

Question 7

What are some strengths of the Multi-store model?

Answer 7

-Provides clear structural explanation of memory
-first comprehensive memory processing theory

Question 8

What are some limitations on the Multi-store model?

Answer 8

-Oversimplifies memory processes
-Doesn’t explain complex memory interactions