MSM

Question 1

What was the first memory model? And who created it?

Answer 1

• Multi-store model (MSM)

- Atkinson and Shiffrin (1968)

Question 2

What are the three stores in MSM?

Answer 2

Sensory Register/Store -> Short Term Memory -> Long Term Memory

Question 3

1- What enters the sensory store?

2- How are memories lost from the sensory store?

Answer 3

1- Environmental Stimuli

2- Decay

Question 4

3- What process moves a memory into the STM?

4-How are memories lost from the STM?

Answer 4

3-Attention

4- Displacement

Question 5

5- How are memories kept in the STM?

6-What process moves a memory into the LTM?

Answer 5

5- Maintenance Rehearsal

6- Elaborative Rehearsal

Question 6

7-How are memories lost from the LTM?

8- What process moves a memory into the STM from the LTM

Answer 6

7- Lack of Cues + Interference

8- Retrieval

Question 7

What is the Duration, Encoding and Capacity of the Sensory Store?

Answer 7

Duration = 0.5 seconds / 500 milliseconds 
Encoding = Iconic / Haptic / Echoic
Capacity = Unlimited

Question 8

What is the Duration, Encoding and Capacity of the Short Term Memory?

Answer 8

Duration = 18 - 30 Seconds / up to 30 Seconds
Encoding = Acoustic
Capacity = 5-9 items / 7±2 items

Question 9

What is the Duration, Encoding and Capacity of the Long Term Memory?

Answer 9

Duration = Unlimited 
Encoding = Semantic / by Meaning
Capacity = Unlimited

Question 10

Summarise evaluations of the MSM

Answer 10

• research to support - glanzer and cunitz - primacy and recency effect
• alternative theories - WMM
• theoretical issue - doesn’t explain how any of the features work
• applications - the starting point of memory models -> allows development