MSM Flashcards
Who came up with the MSM?
Atkinson and Shiffrin (1968)
What is the duration of sensory memory?
0.5 seconds
What is the encoding of sensory memory?
Visually
What is the capacity of sensory memory?
Unlimited
What is the duration of STM?
18-30 seconds
What is the encoding of STM?
Acoustically
What is capacity of STM?
7 + or - 2
What is the duration of LTM?
Lifetime
What is the encoding of LTM?
Semantically
What is the capacity of LTM?
Unlimited
What is haptic encoding?
Touch
What is iconic encoding?
Visual
What is echoic encoding?
Acoustic
Who conducted research for the duration of sensory memory?
Walsh and Thompson (1978)
What did Walsh and Thompson (1978) find?
The iconic sensory store has an average duration of 500 milliseconds, which decreases as an individual gets older. This suggests the duration of sensory memories is limited and dependent on age