MS: Monopolistic Competition and Oligopoly Flashcards

1
Q

Monopolistic Competition

A

Specific type of imperfect competition:
- Markets that hold features of both monopolies and perfect competition.
Characteristics:
1. Hold many sellers that are competing in the same pool of customers
2. Product differentiation that allows products in each firm to be slightly different from one another: downward sloping demand curve rather than being a price taker
3. Free entry and exit into the market

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2
Q

Short-run Economic Profits

A

Encourages new firms to enter the market increasing products offered and reducing demand faced by firms already present.
- Demand curve shifts to the left as product and demand declines
(graph)

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3
Q

Short-run Economic losses

A

Encourages firms to exit the market, decreasing the number of products offered while increasing demand faced by remaining firms .
- Demand curve shifts to the right increasing a firms profits
(graph)

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4
Q

Long-run Equilibrium

A
  • Like monopolies, price exceeds marginal costs
  • Like CM, price = ATC
  • Free entry and exits make economic profit 0
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5
Q

Monopolistic vs PC

A
  1. Excess Capacity: no excess capacity in long run PC (free entry = competitive firms produce at a point where ATC is minimised effecting scale of the firm), excess capacity in monopolistic long run (output < efficient scale of PC)
    (graph)
  2. Mark-up Over Marginal Cost: competitive firm P = MC, monopolistically competitive firm P > MC
    (graph)
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6
Q

MC and Welfare of Society

A

MC doesn’t have all the
desirable properties of perfect competition:
- There’s deadweight loss of monopoly pricing in MC caused by the mark-up of price over marginal cost

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7
Q

Advertising

A
  • Firms that sell highly differentiated consumer goods spend a lot
    on advertising.
  • Firms that sell industrial products typically spend very little on
    advertising.
  • Firms that sell homogeneous products spend nothing at all.
    Firms WTP on advertising may act a signal to consumers about the quality of the product
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8
Q

Oligopoly

A

When there are only a few sellers, each offering similar or identical products
- limited by competition laws as a matter of public policy

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9
Q

Concentration Ratio

A

The proportion of the total market share of a particular number of firms

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10
Q

Market Segment

A

Breaking down customers into groups with similar buying habits or characteristics

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11
Q

Oligopolistic Markets

A

Dominated by a few large firms that are interdependent
- tension between self-interests and cooperation:
Oligopolists better off acting as a monopoly and charging above MC
Profits received provides an incentive to go alone with limits the group acting as a monopoly

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12
Q

Duopoly

A

An oligopoly with only two members

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13
Q

Collusion

A

An agreement among firms in a market about quantities to produce
or prices to charge.

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14
Q

Cartel

A

A group of firms acting in unison.

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15
Q

Increasing size of Oligopoly

A
  1. The output effect: : because price is above marginal cost, selling
    more at the going price raises profits.
  2. The price effect: : raising production will increase the amount sold, which will lower the price and the profit per unit on all units sold.
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16
Q

Game Theory

A

The study of how people behave in specific situations shown through the ‘payoff matrix’ (table shows all possible outcomes)

17
Q

Nash Equilibrium

A

A situation whereby economic actors interact with one another each choosing the best strategy given what the other actors have chosen.

18
Q

Entry Barriers to Equilibrium

A
  • Higher unit costs because they dont have the same economies of scale as existing larger oligopolies
  • Existence of patents
  • High set up costs including the need for heavy advertising
  • Brand Proliferation: the production of a number of products within a product line as different brands
19
Q

Cooperative vs Non-Cooperative game theory

A

Cooperative: A set of outcomes that is known to each player and each player has preferences over these outcomes
Non-Cooperative: Assume the players have a series of strategies that they could use to gain an outcome, each player has a preference over their outcome.