MS: Monopolistic Competition and Oligopoly Flashcards
Monopolistic Competition
Specific type of imperfect competition:
- Markets that hold features of both monopolies and perfect competition.
Characteristics:
1. Hold many sellers that are competing in the same pool of customers
2. Product differentiation that allows products in each firm to be slightly different from one another: downward sloping demand curve rather than being a price taker
3. Free entry and exit into the market
Short-run Economic Profits
Encourages new firms to enter the market increasing products offered and reducing demand faced by firms already present.
- Demand curve shifts to the left as product and demand declines
(graph)
Short-run Economic losses
Encourages firms to exit the market, decreasing the number of products offered while increasing demand faced by remaining firms .
- Demand curve shifts to the right increasing a firms profits
(graph)
Long-run Equilibrium
- Like monopolies, price exceeds marginal costs
- Like CM, price = ATC
- Free entry and exits make economic profit 0
Monopolistic vs PC
- Excess Capacity: no excess capacity in long run PC (free entry = competitive firms produce at a point where ATC is minimised effecting scale of the firm), excess capacity in monopolistic long run (output < efficient scale of PC)
(graph) - Mark-up Over Marginal Cost: competitive firm P = MC, monopolistically competitive firm P > MC
(graph)
MC and Welfare of Society
MC doesn’t have all the
desirable properties of perfect competition:
- There’s deadweight loss of monopoly pricing in MC caused by the mark-up of price over marginal cost
Advertising
- Firms that sell highly differentiated consumer goods spend a lot
on advertising. - Firms that sell industrial products typically spend very little on
advertising. - Firms that sell homogeneous products spend nothing at all.
Firms WTP on advertising may act a signal to consumers about the quality of the product
Oligopoly
When there are only a few sellers, each offering similar or identical products
- limited by competition laws as a matter of public policy
Concentration Ratio
The proportion of the total market share of a particular number of firms
Market Segment
Breaking down customers into groups with similar buying habits or characteristics
Oligopolistic Markets
Dominated by a few large firms that are interdependent
- tension between self-interests and cooperation:
Oligopolists better off acting as a monopoly and charging above MC
Profits received provides an incentive to go alone with limits the group acting as a monopoly
Duopoly
An oligopoly with only two members
Collusion
An agreement among firms in a market about quantities to produce
or prices to charge.
Cartel
A group of firms acting in unison.
Increasing size of Oligopoly
- The output effect: : because price is above marginal cost, selling
more at the going price raises profits. - The price effect: : raising production will increase the amount sold, which will lower the price and the profit per unit on all units sold.