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Fall '22 > Mrts 1310 exam 3 > Flashcards

Mrts 1310 exam 3 Flashcards

1
Q

5G Capabilities

A

5G is built on mm waves, High speed almost zero latency, Playback 4K film almost instantaneously, Many other non-phone related uses

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2
Q

Binge Watching

A

Occurs when three or more episodes of a series are watched in one sitting

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3
Q

Cellular Generation 1

A

(1981) Early analog cell phones and service

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4
Q

Cellular Generation 2

A

(1992) Digital phones and services

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5
Q

Cellular Generation 3

A

(2001) Smartphones and mobile data

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6
Q

Cellular Generation 4

A

(2012) Mobile broadband Internet; LTE= Long term Evolution

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7
Q

Cellular Generation 5

A

High speed, almost 0 latency ; playback 4K film almost instantously; many other non-phone related uses

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8
Q

Debut of the cellphone

A

DynaTAC 8000X; costs $3,995 ($10,000 today)

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9
Q

First touch Tablet

A

2010, Ipad, Apple

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10
Q

IOT

A

Internet of things; describes the machine-to-machine communication made possible bc of cloud computing and networks (EX Siri and Alexa; using your voice to turn up the thermostat)

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11
Q

Nomophobia

A

Fear of being without ones phone

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12
Q

OTT services

A

Over-the-top content; subscription (EX Netflix, Hulu, Disney+, etc.)

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13
Q

Place Shifting

A

Watching tv in another place besides at home on a television (EX watching Abbot Elementary at the union)

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14
Q

POTS

A

Plain old telephone service; traditional landline phone

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15
Q

SIM Card

A

When a SIM card is purchased, all the subscription information is registered in a specified MSC, the home MSC. The home MSC stores current location, activity status, service plans

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16
Q

Time Shifting

A

Recording a show and watching it at a time other than its original aitrime

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17
Q

The basics of how cell phones work

A

When you speak on phones, the phones pick up your voice through a microphone, the voice is turned into a digital signal with an MSC, MSC turns them into 0101010’s and the antenna in the phone gets those 0101010’s and turns them into electromagnetic waves

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18
Q

VOD

A

Video on-demand

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19
Q

VOIP

A

Voice over internet protocol
-used to make calls over the internet
-uses packet-switching technology
– EX Zoom, Skype, FaceTime

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20
Q

Ambisonics

A

A method for recording, mixing and playing back 3D 360 degree audio

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21
Q

CineVR

A

360 degree video

22
Q

Facebooks’s roll in VR

A

One of the leaders in developing VR technology and platforms

23
Q

HMD

A

Head-mounted Displays

24
Q

Heilig’s Sensorama

A

Provided full 3D video and audio, while also being able to create atmospheric effects like weather condtions

25
Q

Homuncular Flexibility

A

This concept states that humans can quickly adapt to the control of very different, very non-human bodies in virtual relaity

26
Q

Immersive audio

A

Immersive audio makes the listener feel they are inside the sound by creating an aural 3D sound

27
Q

Jaron Lanier

A

-A pioneer in VR
-Worked for NASA

28
Q

Metaverse

A

Mark Zuckerberg is building an immersive, shared space accessed across different platforms where reality and digital universe come together

29
Q

Monophonic (monaural) sound

A

Mono audio having just one audio signal that uses just one audio channel for playback or recording

30
Q

Uncanny valley

A

experiment when realistic animated or robotic deceptions of humanoids can feel uncomfortable “creepy”

31
Q

Adjacencies

A

Air before or after a show

32
Q

Advertising agencies

A

Full service. Creative Boutiques. Media-buying services. Interactive/Cyber Agencies

33
Q

Branding (Brand Image)

A

The way a consumer thinks about a product or service, that makes a difference in a consumer’s mind between two brans of similar products

34
Q

Buzz Marketing

A

People are hired to infiltrate social media, chat rooms, and blogs to push subtle advertising without disclosing they are being paid to push the product (EX subway guy from community)

35
Q

Cable Advertising Advantages

A

-Audio and Visual
-Target Audience
-Upscale Audience
-Can be very local

36
Q

Cable Advertising Disadvantages

A

-Zipping/Zapping/Channel Surfing
-Low ratings
-Churn- the radio of new cable subscribers to the number who disconnect

37
Q

Churn

A

The rate at which customers stop doing business with a company over a given period of time

38
Q

Cookies

A

Ads get more specific

39
Q

First electronic media commercial

A

WEAF radio ad for a new Jackson Heights Apartment complex

40
Q

Interstitals

A

Rich media ads that run between pages or sections and may self-start

41
Q

Native Ads

A

Blends commercials with content; advantage is that it fools ad blockers

42
Q

Online Advertising Advantages

A

-Worldwide marketplace
-Targeted consumers
- Exposure/run time
- Low production cost
- Quick updates
- Can be prestigious
- Level playing field for smaller budgets, can appeal along with larger companies
- Quick links to purchases
- Mobility

43
Q

Pencil Pushdowns/ Sliding Billboards ads

A

Skinny, full-width, highly visible ads that expand lengthwise when clicked on; when clicked and opened, they push down web site content rather than covering it up

44
Q

Pop-ups

A

Form of interstitial that pops up on top of the page

45
Q

Pop-unders

A

Form of interstitial that lurks behind the browser winder

46
Q

Spot Advertising

A

A show aired individual time slots, which can be purchased individually

47
Q

TV advertising Advantages

A
  • Visual and Audio
  • Mass Appeal
  • High exposure
  • High reach
  • Everywhere
  • Persuasive
  • Prestigious
48
Q

TV Advertising Disadvantages

A
  • Channel Surfing/ Zipping/ Zapping
  • DVRs allow to skip over commercials
  • Fragments audience
  • Clutter
49
Q

Zapping

A

TV commercials may be deleted during a recording process

50
Q

Zipping

A

The act of fast forwarding through commercials while watching a previously taped show on a VCR

Fall '22 (6 decks)

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