Mrts 1310 exam 3 Flashcards
5G Capabilities
5G is built on mm waves, High speed almost zero latency, Playback 4K film almost instantaneously, Many other non-phone related uses
Binge Watching
Occurs when three or more episodes of a series are watched in one sitting
Cellular Generation 1
(1981) Early analog cell phones and service
Cellular Generation 2
(1992) Digital phones and services
Cellular Generation 3
(2001) Smartphones and mobile data
Cellular Generation 4
(2012) Mobile broadband Internet; LTE= Long term Evolution
Cellular Generation 5
High speed, almost 0 latency ; playback 4K film almost instantously; many other non-phone related uses
Debut of the cellphone
DynaTAC 8000X; costs $3,995 ($10,000 today)
First touch Tablet
2010, Ipad, Apple
IOT
Internet of things; describes the machine-to-machine communication made possible bc of cloud computing and networks (EX Siri and Alexa; using your voice to turn up the thermostat)
Nomophobia
Fear of being without ones phone
OTT services
Over-the-top content; subscription (EX Netflix, Hulu, Disney+, etc.)
Place Shifting
Watching tv in another place besides at home on a television (EX watching Abbot Elementary at the union)
POTS
Plain old telephone service; traditional landline phone
SIM Card
When a SIM card is purchased, all the subscription information is registered in a specified MSC, the home MSC. The home MSC stores current location, activity status, service plans
Time Shifting
Recording a show and watching it at a time other than its original aitrime
The basics of how cell phones work
When you speak on phones, the phones pick up your voice through a microphone, the voice is turned into a digital signal with an MSC, MSC turns them into 0101010’s and the antenna in the phone gets those 0101010’s and turns them into electromagnetic waves
VOD
Video on-demand
VOIP
Voice over internet protocol
-used to make calls over the internet
-uses packet-switching technology
– EX Zoom, Skype, FaceTime
Ambisonics
A method for recording, mixing and playing back 3D 360 degree audio
CineVR
360 degree video
Facebooks’s roll in VR
One of the leaders in developing VR technology and platforms
HMD
Head-mounted Displays
Heilig’s Sensorama
Provided full 3D video and audio, while also being able to create atmospheric effects like weather condtions
Homuncular Flexibility
This concept states that humans can quickly adapt to the control of very different, very non-human bodies in virtual relaity
Immersive audio
Immersive audio makes the listener feel they are inside the sound by creating an aural 3D sound
Jaron Lanier
-A pioneer in VR
-Worked for NASA
Metaverse
Mark Zuckerberg is building an immersive, shared space accessed across different platforms where reality and digital universe come together
Monophonic (monaural) sound
Mono audio having just one audio signal that uses just one audio channel for playback or recording
Uncanny valley
experiment when realistic animated or robotic deceptions of humanoids can feel uncomfortable “creepy”
Adjacencies
Air before or after a show
Advertising agencies
Full service. Creative Boutiques. Media-buying services. Interactive/Cyber Agencies
Branding (Brand Image)
The way a consumer thinks about a product or service, that makes a difference in a consumer’s mind between two brans of similar products
Buzz Marketing
People are hired to infiltrate social media, chat rooms, and blogs to push subtle advertising without disclosing they are being paid to push the product (EX subway guy from community)
Cable Advertising Advantages
-Audio and Visual
-Target Audience
-Upscale Audience
-Can be very local
Cable Advertising Disadvantages
-Zipping/Zapping/Channel Surfing
-Low ratings
-Churn- the radio of new cable subscribers to the number who disconnect
Churn
The rate at which customers stop doing business with a company over a given period of time
Cookies
Ads get more specific
First electronic media commercial
WEAF radio ad for a new Jackson Heights Apartment complex
Interstitals
Rich media ads that run between pages or sections and may self-start
Native Ads
Blends commercials with content; advantage is that it fools ad blockers
Online Advertising Advantages
-Worldwide marketplace
-Targeted consumers
- Exposure/run time
- Low production cost
- Quick updates
- Can be prestigious
- Level playing field for smaller budgets, can appeal along with larger companies
- Quick links to purchases
- Mobility
Pencil Pushdowns/ Sliding Billboards ads
Skinny, full-width, highly visible ads that expand lengthwise when clicked on; when clicked and opened, they push down web site content rather than covering it up
Pop-ups
Form of interstitial that pops up on top of the page
Pop-unders
Form of interstitial that lurks behind the browser winder
Spot Advertising
A show aired individual time slots, which can be purchased individually
TV advertising Advantages
- Visual and Audio
- Mass Appeal
- High exposure
- High reach
- Everywhere
- Persuasive
- Prestigious
TV Advertising Disadvantages
- Channel Surfing/ Zipping/ Zapping
- DVRs allow to skip over commercials
- Fragments audience
- Clutter
Zapping
TV commercials may be deleted during a recording process
Zipping
The act of fast forwarding through commercials while watching a previously taped show on a VCR
