Mr Elsender Flashcards

1
Q

Fiscal Policy

A

Taxation up, Employment down

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2
Q

Inflation

A

Taxation up, Employment down, growth down, no exports

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3
Q

SPICED

A

Strong Pound Import Cheaper Export Dearer

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4
Q

Price Elasticity

A

Measuring how responsive demand is to change in price

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5
Q

Eurozone

A

19 members of the EU using the euro

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6
Q

Civil Law

A

Concerned with the rules that govern the relationships between people and or a business

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7
Q

Competition Law

A

You cannot own more than 25% of the market

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8
Q

Indirect Discrimination

A

When an employer places a condition on work

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9
Q

Statutory Rights

A

Everyone is entitled to the rights

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10
Q

4 Ps

A

Product Price Place Promotion

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11
Q

What four factors make a successful business?

A

Profit, Sales, Brand Equity, Image

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12
Q

AIDA

A

Attention, Interest, Desire, Action

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13
Q

Boston Matrix

A

Marketing tool that allows businesses to conduct a portfolio analysis

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14
Q

Economy Of Scale

A

Getting the most of out of a budget or resources

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15
Q

Monetary Policy

A

Interest rates increase and money supply decreases

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