Mr Elsender Flashcards
Fiscal Policy
Taxation up, Employment down
Inflation
Taxation up, Employment down, growth down, no exports
SPICED
Strong Pound Import Cheaper Export Dearer
Price Elasticity
Measuring how responsive demand is to change in price
Eurozone
19 members of the EU using the euro
Civil Law
Concerned with the rules that govern the relationships between people and or a business
Competition Law
You cannot own more than 25% of the market
Indirect Discrimination
When an employer places a condition on work
Statutory Rights
Everyone is entitled to the rights
4 Ps
Product Price Place Promotion
What four factors make a successful business?
Profit, Sales, Brand Equity, Image
AIDA
Attention, Interest, Desire, Action
Boston Matrix
Marketing tool that allows businesses to conduct a portfolio analysis
Economy Of Scale
Getting the most of out of a budget or resources
Monetary Policy
Interest rates increase and money supply decreases