Mpn Flashcards
1
Q
Interpreting market data
A
Correlation
Extrapolation
Confidence intervals
2
Q
What is correlation
A
It occurs when there is an apparent relationship between one factor and another
3
Q
Extrapolation
A
One method of forecasting sales is to look at what’s happened in the past and use that information to make a prediction on what will happen in the future
4
Q
Confidence levels and intervals
A
Confidence levels are when sampling is used and since it can’t be 100% accurate they then use a confidence level to indicate how confident they are with the results
68% confidence level= 68% sure they have represented their target audience accurately