Mpn Flashcards

1
Q

Interpreting market data

A

Correlation
Extrapolation
Confidence intervals

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2
Q

What is correlation

A

It occurs when there is an apparent relationship between one factor and another

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3
Q

Extrapolation

A

One method of forecasting sales is to look at what’s happened in the past and use that information to make a prediction on what will happen in the future

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4
Q

Confidence levels and intervals

A

Confidence levels are when sampling is used and since it can’t be 100% accurate they then use a confidence level to indicate how confident they are with the results

68% confidence level= 68% sure they have represented their target audience accurately

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