Moving beyond traditional media relations - Managing digital and social media marketing in sport Flashcards
1
Q
What was the original definition of e-marketing?
A
“e-marketing is simply marketing online with the use of e-tools”
Pickton and Broderick, 2001
2
Q
What are some key dates in how social media has progressed?
A
•
3
Q
g
A
- Focused on traditional ‘Big 3’: TV, Print, Radio
* Help brands/clients navigate ‘the 4th screen’
4
Q
How has the speed of adoption changed other time?
A
.
5
Q
What firms have been the victim of the uncertain landscape of digital/social media marketing?
A
• Vine
• Google +
•
6
Q
What are the managerial implications of Traditional Media Vs. Digital & Social Media ?
A
• ATL (firm created) VS BTL (user generated)
