Mother of all Midterms Flashcards
Rhetorical Triangle
What does audience stand for?
Name 5 qualities of an audience
_____________ undergird all rhetoric, all arguements
Values
Name some value conflicts
Name some components of Assumptions
Logos (4 types)
Description, Narration (state facts as they occurred, ie journalism) , Statistics, Authorities
Ethos (2 components)
Credibility, morality
Describe appeal to tradition
Appealing to legacy, culture, etc. (you never really own a *Brand watch, you merely take care of it for the next generation.
Describe Appeal to novelty
The new, the hip
Describe appeal to luxury
Makes me wish I was rich for my honeymoon haha. resorts, cars
Describe appeal to authority
Santa smoking a certain brand of cigarettes. If someone we trust is doing/saying it. Whats her face on the face wash commercials
Appeal to commonality/simplicity
Think small. Think small prices. I assume it is dumbing it down or making comparision seem simple.
Causation Fallacy
Arguing that because Event B occurred after Event A, Event A caused Event B
There was an increase of births during the full moon. Therefore, full moons cause birth rates to rise.
Begging the Question
Loading the conclusion in the claim; assuming that something is true before it’s proven
⦁ “The antiwar demonstrators of the 1970s should be remembered as the cowards that they were.”
“Your arguments against Freud are due to your unresolved unconscious conflicts.”
Ad Hominem
Personal Attack
An attack on the character of the individual rather than his/her actual arguments or qualifications
Obama smokes
Bandwagon
(has latin name too)
Ad Populum
Appealing to prejudices or inclinations. If a majority of people believe or do something, everyone else should, too.
“Over 70 percent of Americans favor the adoption of a national sky marshal program; what’s your problem?”
All of provo has google bunny
Red Herring
Avoiding countering an opposing argument directly by introducing a new or non-issue to the argument
“Equal pay for women is an important issue, but I wonder whether women really want to take the responsibility that comes with higher-paying jobs.”
Announcement of the pres election.
Loaded Question
An unanswerable, biased question — sometimes allowing only two possible answers: yes or no.
“Hey, Frank, have you quit hanging around crack addicts yet?”
Questions as missionaries
Association Fallacy
Appeal to false authority
Ideas or actions are (un)acceptable because of people associated with them.
“The hijackers were Egyptian; obviously Egyptians support terrorism.”
⦁ “All those who can afford it prefer Freudian therapy.”