MOTHER FUCKER GET YO MIND RIGHT

Question 1

What the fuck is a media plan?? HMMM?

Answer 1

a written document summarizing the objectives and strategies pertinent for placing a company’s brand messages.

Question 2

You know what a goddamn banner ad is?

Answer 2

Yea you know what a mofuckin bitch ass banner add is no one cares about them.

Question 3

What is a skyscraper ad?

Answer 3

Extra-long, skinny ads down the side of a Web site; response rates can be 10x traditional banner ads
GOTDAMN

Question 4

What is a pop up??? PSHH

Answer 4

A pop up is Intrusive, annoying, less common

Question 5

What’s a Superstitial?

Answer 5

20-second video commercial

Question 6

You know about the aperture concept in media planning?

Answer 6

Aperture: when consumers are most receptive to a brand message. The goal is to reach the right people at the right time with the right message.

Question 7

What are gross rating points or GRP? What’s their significance?

Answer 7

GRPs (Gross Rating Points) are found by multiplying each media vehicle’s rating by the number of insertions, then adding up the total of all the vehicles.

Question 8

What’s the flighting media schedule?

Answer 8

Alternating periods of intense advertising activity (bursts) and no advertising (hiatus)

Question 9

What’s the pulsing media schedule?

Answer 9

Advertising is intensified (peaks) before an aperture and reduced to lower levels (valleys) until the aperture reopens; bursts of activity

Question 10

What are the two hats that internet media wears???

Answer 10

1. Medium (Like TV or print)

2. Separate MARCOM (Advertising, events, P.R. etc)

Question 11

What’s a landing page? N-word?

Answer 11

The page you get hyperlinked to when you click on an ad.

Question 12

What’s a pre roll? (NOT A JOINT LOLOL)

Answer 12

AD video before a youtube video. Makes advertisers confident target market will see ad.

Question 13

Fuck is Adwords?

Answer 13

Googles advertising model. The shit that costs companies money when you click on it (rumor has it)

Question 14

What’s the DMA?

Answer 14

Designated market area- The area a frequency or campaign can range.

Question 15

What is a spot buy?

Answer 15

Buying significant ad spots that are in the appropriate region or DMA

Question 16

What’s the fragmented audience?

Answer 16

People can see endorsements through all sorts of ways like on their phones, on TV, or on their phones. Companies have to decide what audience to buy ads for.

Question 17

You know what convergence means?

Answer 17

Everything is coalescing on the internet. YOU KNOW WHAT COALESCING IS?

Question 18

What’s share of voice?

Answer 18

The ability to get attention, primarily connected to money. Also related to brands fame.

Question 19

What does an impression in advertising do?

Answer 19

Estimates actual readership

Question 20

What is the goal of a media rep?

Answer 20

Sell space in print and time for a variety of media

Question 21

Having a bleed page in a magazine means??

Answer 21

Ad has no border and takes up the whole magazine page

Question 22

What is an affiliate? What’s an affiliates relationship with its radio or TV network?

Answer 22

Privately owned television station with a contractual relationship with a network

Question 23

What’s cable TV’s early purpose?

Answer 23

To improve reception in certain areas of the country, particularly mountainous places and large cities

Question 24

Remember! share is always larger than rating

Answer 24

Mother fucker

Question 25

What does effective frequency mean?

Answer 25

In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.

Question 26

What is reach?

Answer 26

is the number of different people who are exposed an advertising message at least once.

Question 27

What does the term make goods mean?

Answer 27

It’s a policy of compensating advertisers for their errors.

Question 28

How is a radio stations programming day divided?

Answer 28

It’s divided into dayparts

Question 29

What is media mix?

Answer 29

Combination of advertising channels employed in meeting the promotional objectives of a marketing plan or campaign.

Question 30

What is frequency?

Answer 30

the number of times people are exposed to the message.

Question 31

What does circulation mean?

Answer 31

Of a print publication, the average number of copies distributed. For outdoor advertising this refers to the total number of people who have an opportunity to observe a billboard or poster.

Question 32

Continuous schedule?

Answer 32

REVIEW SCHEDULE SHEET, consistent running of ad through year

Question 33

Heavy up schedule?

Answer 33

A lot of advertising at first, then it tones down, ads still run! Then a lot of advertising again, tones down again. REVIEW SCHEDULE SHEET

Question 34

How many exposures of a commercial does it take to sink in?

Answer 34

3-10 BOI

Question 35

First thing you need to do when establishing a website?

Answer 35

Register it with the big search engines

Question 36

Review sheet about CPM

Answer 36

GOT IT? SERIOUSLY MA YOU DON”T KNOW THAT SHIT

Question 37

Hope basketball turned out cool

Answer 37

YUP