Moscovici

Question 1

Moscivichi (1969) - minority influence

Answer 1

• argued that minority influence was more likely to be a result of informational social influence than normative social influence.

Question 2

Define snowballing

Answer 2

If the minority remain consistent in their messages more and more people may start to conform. This build up of ‘converts’ is known as snowballing

Question 3

What does a minority group have to do in order to influence the majority

Answer 3

• remain consistent
• show flexibility
• show commitment to the cause

Question 4

Social support

Answer 4

The presence of other people who resist pressure to conform or obey can help others do the same. - these people act as models to show others that resistance to social influence is possible