More Questions

Question 1

Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

A Landing page error
B Unsubscribed from email
C Assigned to a user
D Webinar attended
E Form submission

Answer 1

Correct Answer: A, D, E

Question 2

What is the process to add a prospect who visits a pricing page to a list?

A Create a page action
B Create a segmentation rule
C Use a Tag
D Create an automation rule
***remember that the page should contain Pardot tracking

Answer 2

Correct Answer: A

Question 3

Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)

A When new prospects are imported into Pardot via a .csv file.
B When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
C When prospects are added to a static list.
D When a profile is associated with the prospects.

Answer 3

Correct Answer: A, B

Question 4

What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

A Adjust the lead settings in Salesforce.
B Add a new lead record type in Salesforce.
C Add a new custom contact field in Salesforce.
D Add a new custom lead field in Salesforce.

Answer 4

Correct Answer: C, D

Question 5

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A Completion actions based on email link clicks only execute once per prospect.
B Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C Completion actions based on email opens will retroactively apply if added after the email send.
D Completion actions based on image file downloads only execute once per day.

Answer 5

Correct Answer: A, C

Question 6

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program
is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would
the prospect be on when the program is restarted?
A. Day 4
B. Day 3
C. Day 0
D. Day 5

Answer 6

B. Day 3

Question 7

What type of Information do rule step types look for in engagement studio programs?
A. Prospect Interest
B. Prospect behavior
C. Prospect activity
D. Prospect criteria

Answer 7

D. Prospect criteria

Question 8

What is the difference between a visitor and a prospect?
A. A prospect has an identified email address, while a visitor does not have an identified email
address.
B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity
associated with it.
C. A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.
D. A prospect has an assigned user, while a visitor does not have an assigned user.

Answer 8

A. A prospect has an identified email address, while a visitor does not have an identified email
address.

Question 9

Which standard dashboard shows the total submission across all Pardot landing pages in B2B
Marketing Analytics?
A. Pipeline dashboard
B. Engagement dashboard
C. Account-Based Marketing dashboard
D. Multi-Touch Attribution dashboard

Answer 9

B. Engagement dashboard

Question 10

Your company is interested in following up with IT professionals that are actively engaging with their marking
materials.
A. The Grade as it includes personal information about the prospect.
B. The Profile as It reflects your ideal customer.
C. The Campaign as it references the prospect’s first touch point.
D. The Score as it shows activities taken by the prospect.

Answer 10

D. The Score as it shows activities taken by the prospect.