Moray (1959)

Question 1

Key findings - What were the 4 key findings in experiment 1?

Answer 1

material from rejected message not recognised

diff between new material + shadowed message = sig at 1% level

30 sec delay unlikely to cause material from rejected message to be forgotten - shadowed material remembered

supports Cherry’s theory

Question 2

Key findings - Recognition scores in experiment 1?

Answer 2

shadowed message - 4.9/7
rejected message - 1.9/7
new material - 2.6/7

Question 3

Key findings - experiment 2?

Answer 3

most participants ignored instructions

affective instructions heard more often

Question 4

Key findings - Experiment 2 - frequency of hearing affective and non-affective instructions?

Answer 4

affective 20/39

non-affective 4/36

Question 5

Key findings - experiment 3?

Answer 5

Digits were not significant enough info to break attentional barrier

Question 6

Possible conclusions?

Answer 6

no trace of rejected message being remembered - not able to penetrate attentional block

name can penetrate attentional block

difficult to make neutral material important enough to break attentional block