Monroe's Motivated Sequence

Question 1

Step 1/Intro

Answer 1

Attention (gain interest)

Question 2

Step 2/Main Point I

Answer 2

Need (why there is a need for change, convince that this affects them)

Question 3

Step 3/Main Point II

Answer 3

Satisfaction (offer a solution to the need)

Question 4

Parts to Satisfaction (Step 3 MMS)

Answer 4

a. Explain proposal
b. Show how proposal addresses the Need
c. Give examples of how proposal has/can work

Question 5

Step 4/Main Point III

Answer 5

Visualization (give positive vision of what will happen if proposal IS followed, give negative vision of what will happen if proposal IS NOT followed)

Question 6

Step 5/Conc

Answer 6

Action (give specific actions audience can take to carry out proposal)