Monroe's Motivated Sequence Flashcards
What is Monroe’s Motivated Sequence?
A persuasive speech framework developed by Alan H. Monroe in the 1930s
How many steps are in Monroe’s Motivated Sequence?
Five steps
What is the first step of Monroe’s Motivated Sequence?
Attention
What is the goal of the ‘Attention’ step?
Capture the audience’s attention using a compelling story, statistic, question, or striking statement
What is the second step of Monroe’s Motivated Sequence?
Need
What is the purpose of the ‘Need’ step?
Establish that there is a significant problem or need that requires attention
What is the third step of Monroe’s Motivated Sequence?
Satisfaction
What does the ‘Satisfaction’ step involve?
Proposing a solution to the problem and explaining its benefits
What is the fourth step of Monroe’s Motivated Sequence?
Visualization
What is the goal of the ‘Visualization’ step?
Help the audience imagine positive outcomes or negative consequences related to the solution
What is the fifth step of Monroe’s Motivated Sequence?
Action
What should be clearly stated in the ‘Action’ step?
What you want the audience to do next and provide specific, actionable steps
Why use Monroe’s Motivated Sequence?
It aligns with how people process information and make decisions
What type of appeal does Monroe’s Motivated Sequence build?
Logical and emotional appeal
True or False: Monroe’s Motivated Sequence is only effective in public speaking.
False
Fill in the blank: The first step of Monroe’s Motivated Sequence is _______.
Attention
Fill in the blank: The last step of Monroe’s Motivated Sequence is _______.
Action
What is Duncan’s addition?
Unify Your Audience - Asking people to go beyond taking action and become a proactive advocate for your proposal.
