Monopoly Flashcards
Total revenue
TR = P(Q) * Q
Average revenue
Given by the demand curve, AR = P (Q)
Marginal revenue (for a monopolist)
Additional revenue from selling one more unit
MR = dTR/dQ
R = Qp(q)
Differentiate to get
MR = QdP/dQ + p
In a monopoly, are firms price takers or makers?
Makers
Uniform pricing
No price discrimination, the monopolist’s sets the same price for everyone
What’s the difference between a firm in a perfectly competitive market & a monopoly in terms of the firm’s demand curve?
PC = firm’s demand is perfectly elastic (horizontal)
Monopoly = since they are the only firm in the market, they face the entire market’s demand curve which is typically downward sloping
Poisoning effect
by selling another unit, I “poison” all my previous sales; in order to sell another unit, I have to lower my price & then I make less profit on all of my previous sales (only in uniform pricing assumption)
Generally, how will the slopes of the MR curve and demand curve relate? (monopoly & uniform pricing)
MR curve will be steeper than the demand curve
Marginal revenue equation (in terms of elasticity of demand)
MR = p(1+1/elasticity of demand for the firm/market)
elasticity of demand in PC = negative infinity, so that’s why MR = p
Describe the relationship between elasticity of demand and marginal revenue for a monopolist
As the elasticity of demand (which is almost always negative) increases in absolute value, the marginal revenue will increase. As the elasticity of demand decreases in absolute value, the marginal revenue will decrease. If the elasticity equals -1 then marginal revenue will equal 0 and when the elasticity equals negative infinity the marginal revenue will equal p∗ .
What’s key when deciding on the profit-maximizing price for a monopolist (after finding the quantity)
You need to plug it back into the demand equation - you HAVE to respect the demand curve
Shutdown rule for monopolists
Same as PC; p > AVC
Market power
the ability to charge a price above marginal cost
Markup equation
Price - MC / price = -1/elasticity of demand
How much more you’re charging than your MC in percentage terms
Why don’t monopolists just charge whatever they want?
Still constrained by people’s ability to substitute across goods (no competition in market, but competition across markets)
Market elasticity of demand constrains monopolists - how substitutable their good is for other goods