Monopolistic Competition Flashcards
Describe the point of short-run profit maximization for a firm in monopolistic competition.
Short-run profit is maximized where marginal revenue is equal to rising marginal cost (provided price > average total cost).
What is the shape of the demand curve for a firm in monopolistic competition?
Downward-sloping and highly elastic (because there are close substitutes for the good or service offered).
How are long-run profits determined for a firm in monopolistic competition?
There are no long-run profits possible in a monopolistic competition. If profits are made in the short-run, more firms will enter the market and lower the demand for each firm until each just breaks even.
List the characteristics of monopolistic competition.
A large number of sellers;
Firms sell a differentiated product or service (similar but not identical), for which there are close substitutes;
Firms can enter or leave the market easily.
Under monopolistic competition, what determines whether or not a firm makes a profit?
The relationship between the price (P) that can be charged and the firm’s average total cost (ATC). If ATC < P, the firm will make a profit. Otherwise, it will either breakeven (ATC = P) or have a loss (ATC > P).