Monopolistic competition Flashcards
characteristics of monopolistic competition
many small firms, selling slightly differentiated products, price-setters, low barriers to entry
differentiate between the slope of the demand curve for a monopoly vs. a monopolistic diagram.
Monopolistic is less steep (more price elastic) due to more substitutes available.
Profit-maximising firms will produce at what point on the graph?
marginal revenue = marginal costs
What is price like compared to the average cost of production in a monopolistic graph at profit maximisation?
price is much higher
What happens to the economic profit of a monopolistic firm in the long run?
There is an incentive for new firms to join the market so an individual firm’s demand will fall returning to normal profit.
The main rule for a normal profit graph of monopolistic competition
P = AC
What sort of competition do monopolistic firms engage in?
non-price competition
examples of non-price competition
Product differentiation, quality, presentation
define non-price competition
strategies that businesses use to attract customers and increase market share without lowering prices.
Why are monopolistically competitive firms not productively efficient?
High level of brand loyalty, firms can relax slightly and not be as efficient.
Why are monopolistically competitive firms not allocatively efficient?
A firm can restrict supply to the market and make consumers pay a higher price.