Monopolistic competition Flashcards
State the 3 features of monopolistic competition
- There are many small buyers and sellers.
- Low barriers to entry or exit which means firms can easily enter and exit the market.
- Differentiated goods. All goods must be similar but slightly different.
What is happening to profit within monopolistic competition in the short run
The firms is profit maximising in the short run
- Price is above Average cost = supernormal profits can be made.
State what will happen to profit in the long run form monopolistic market structures (include what will happen on the diagram )
supernormal profits will incentivise new firms to enter the market.
- There arelow barriers to entry, so new firms will enter the market, stealing customers from existing (or incumbent) firms.
- This will decrease their demand (or AR), shifting AR and MR down, until AR just touches the firm’s AC curve - so only normal profit will be left and all the supernormal profit is gone
What are monopolistic firms subject to
Non price competition
How do monopolistic firms use non price competition
They goods are differentiated and is attract customers through their goods rather than the price