Module A - The Changing Marketing Landscape

Question 1

What are the modern ways in which businesses communicate with customers?

Answer 1

-Social media
-Online marketing (making shopping easier, enriching brand experience)

Question 2

How is the Economic Environment changing?

Answer 2

Consumers have become more frugal, being careful on what they spend their money on. Marketers focus more on the value and usefulness of their product.

Question 3

Not-For-Profit Organisations

Answer 3

Charities, NGOs, etc… use marketing to attract members and to collect funds and support.
Examples include: Puttinu Cares, Bird Life, Scouts.

Question 4

Globalisation

Answer 4

Managers take both local and global views of the company’s industry, competitors and opportunities.

Question 5

Ethics and Social Responsibility

Answer 5

Are important for every business today.
Understanding right and wrong is essential to building relationships with customers in today’s economic environment.