Module 6 - Selecting, Selling and Pricing Cruises

Question 1

Younger people prefer the _ _ _ cruising

Answer 1

3-7 days

Question 2

the largest segment cruisers (33%). They are in their early 40s and early 50s.

Answer 2

Restless Baby Boomers

Question 3

The second largest category of current cruisers (20%). They are in their early 40’s.

Answer 3

Enthusiastic Baby Boomers

Question 4

Represent today’s cruisers (16%).They are age 55 and over, well-traveled and like fine dining available on board cruise ships.

Answer 4

Consummate Shoppers

Question 5

They are average 52 years old. They cultured, well educated, experienced and active. (14% of current cruisers.)

Answer 5

Luxury Cruisers

Question 6

Small but influential segment of the cruise market. They see a cruise as a vehicle for discovering the world. (11%)

Answer 6

Explorers

Question 7

The oldest and the smallest segment (6%).They like longer cruises and are flexible in their cruise choices.

Answer 7

Ship Buffs

Question 8

Give nine (9) Cruise Sales Process.

Answer 8

1. Evaluate Your Passion for Cruisin
2. Get To Know Cruise Destinations and Different Excursions, Opportunities Offered By the Major Cruise Lines.
3. Gain Sales Experience
4. Demonstrate Great Customer Service Skills.
5. Work in the Travel Business in Other Capacities.
6. Take Training Classes.
7. Become a Certified Cruise Agent.
8. Use Your Certification and Training To Get a Job With a Travel Agency, Cruise Line, or To Work For Yourself as an Agent.
9. Expect To Work on Commission.

Question 9

is a printed or digital marketing material produced by a cruise line or travel
agency to promote their cruise offerings. It typically provides detailed information about various
cruise packages…

Answer 9

Cruise Brochure

Question 10

What is the six (6) info you will find in a cruise Brochure?

Answer 10

1. Destinations
2. Itineraries
3. Ship details
4. Pricing and Packages
5. Special Promotions
6. Travel Tips

Question 11

It’s essential to thoroughly understand the cruise industry. This means acquiring knowledge about various cruise lines, their fleets, itineraries, destinations, and target demographics. Additionally, staying on top of the latest industry trends, emerging markets, and innovations is crucial.

Answer 11

How to Sell Cruise Packages

Question 12

Before you start on the journey of selling cruises, immerse yourself and your team in the experience of exploring each destination first-hand. This invaluable experience not only enriches your understanding but also provides you with the insight needed to guide your clients through their cruise vacations.

Answer 12

The Value of First-hand Experience in Selling Cruises

Question 13

Establishing strong relationships with representatives from cruise lines can enhance your business prospects as a travel agent. These invaluable connections can be formed at various industry events, travel trade shows, seminars, and similar gatherings.

Answer 13

Relationship with Cruise Lines Representatives

Question 14

A robust online presence is necessary for the success of your cruise travel business. Begin by establishing a professional website that highlights your expertise, showcases available cruise packages, and facilitates online bookings and inquiries.

Answer 14

Maximising Your Online Presence in Cruise Travel

Question 15

As a travel agent specializing in cruise sales, it’s important to understand the expectations, preferences, and budgetary constraints of your clients. The deeper you’re understanding of their needs, the more effectively you can align them with suitable cruise experiences. Providing a personalized service is key to growing loyal customers.

Answer 15

Understanding Client Needs for Tailored Cruise Experiences

Question 16

Enticing prospective customers with attractive deals is a key strategy for securing bookings. Offering discounted rates, complimentary upgrades, or additional perks with added value can incentivize vacationers to choose your services over competitors.

Answer 16

Attracting Customers with Irresistible Cruise Deals

Question 17

Staying informed about visa restrictions, and health and safety precautions is vital. Travel regulations are subject to frequent changes, so being up-to-date enables you to provide clients with accurate and reliable information to navigate any potential challenges and ensure a seamless travel experience.

Answer 17

Travel Regulations and Cruise Line Policies

Question 18

(e.g., Regent Seven Seas, Oceania, Seabourn) tend to have higher prices due to more inclusions (like excursions, gratuities, alcohol) and higher-end experiences.

Answer 18

Premium and Luxury Cruise Lines

Question 19

(e.g., Royal Caribbean, Carnival, Norwegian, and Princess) offer a range of price points with more affordable options.

Answer 19

Mainstream Lines

Question 20

are typically the cheapest, starting from around $50–$100 per person, per night on lower-end ships and potentially more on premium lines.

Answer 20

Interior Cabins (No Windows)

Question 21

can range from $100–$200 per person, per night.

Answer 21

Oceanview Cabins (With a Window)

Question 22

offer private outdoor spaces and start around $150–$300 per person, per night for mainstream ships.

Answer 22

Balcony Cabins

Question 23

can range from $300–$500+ per person, per night, depending on the ship and level of luxury.

Answer 23

Suites and Luxury Cabins

Question 24

(e.g., summer, holidays, or spring break) will see higher prices, especially for family-friendly cruises.

Answer 24

Peak Season

Question 25

(e.g., fall, early winter, or late spring) often provides the best deals. Prices can be significantly lower during these times.

Answer 25

Off-season