Module 5: Final Consumers and Their Buying Behavior Flashcards
1
Q
Consumer decision process
A
Person does or does not purchase (response)
2
Q
A Model of Influences on Consumer
Behavior:
A
Economic Needs
Psychological Variables
Social Influences
Culture
Purchase Situation
3
Q
Economic Needs:
A
- Economy of purchase
- Convenience
- Efficiency
- Dependability
4
Q
Psychological Variables:
A
- Motivation
- Perception
- Learning
- Attitude
- Trust
- Lifestyle
5
Q
Social Influence:
A
- Family
- Social Class
- Reference Groups
6
Q
Culture and Ethnicity
A
- Ethnicity
- Culture
- International
7
Q
Purchase Situation:
A
- Purchase Reason
- Time
- Surroundings
8
Q
Economic Needs:
A
- Economy of Purchase or Use
- Efficiency in Operations or Use
- Dependability in Use
- Improvement of Earnings
- Convenience
9
Q
Psychological Influences within an
Individual:
A
Needs
Wants
Drives
10
Q
The PSSP Hierarchy of Needs:
A
Physiological Needs
Safety Needs
Social Needs
Personal Needs
11
Q
The Learning Process:
A
Drive - Cues - Response
12
Q
Psychographics Focus on Activities,
Interests, and Opinions:
A
- Activities
- Interests
- Opinions
13
Q
Lifestyle Dimensions:
A
- Activities
- Interests
- Opinions
- Demographics
14
Q
Examples of Activities:
A
Work
Hobbies
Social events
15
Q
Examples of Interests:
A
Community
Recreation
Fashion
