Module 5 Flashcards
What is the audience in digital marketing
an attempt to target real time segments (given the volumes of data digital can deliver) of potential and/or current customers
Your followers
Companies, advertisers partner with Data Management Platforms
What is a DMP
centralized data management platform
What can DMP do?
target audiences based on a behavioral and demographic data from both in- depth first-party (e.g., Walmart) and third-party audience data (Axciom, Experian)
DMP allows you improve ROI by
- Retargeting
- Prospecting
- Website optimization
- Audience Intelligence
First Party Audience & Third party audience
Who come to your website & not your data supplier audience, but potentially visit your website
Affinity audiences & Custom affinity definition
Both are third party audience at awareness stage
How does customer match work？
- upload data with customer contact information
- create or update a campaign to target your customer match audience who have google account.
- When those users are signed in to their Google account, they see your ads as they use the Search Network, YouTube, and Gmail.
These process can use API to achieve
Three Facebook Audiences
Core audiences, custom audience, lookalike audience
Different between facebook core audiences and google audience
- more detailed, they have a lot of data captured from behavior on Facebook
- log in other website but linked to FB.
Re-marketing meaning
establish frequency
How to re-target audience
- Segment your visitors
- Customize the retargeting ads- don’t show the same ad many times
- Risk of too much/too soon
- Determine the “look back period” and frequency cap for ads
Business use case
- Used to validate a business idea or proposal of a new technology, business or process
- Based on data analysis, market research and describes how the product or service is used by consumers
- Usually consists of diagram of personas and process (sort of a customer experience journey)
- Some have financial & market projections: market share, breakeven, etc.
- Proposed vs proven business use cases
Augmented Reality (AR) definition
a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input
AR usage
Hololens (Mircosoft)
Virtual Reality (VR) definition
artificial, computer-generated simulation or recreation of a real life environment or situation.
Augmented Reality & VR : Fad or Trend
AR trend is better than VR. Greatest growth rate is for E-commence, then software & services, then hardware
3D printing
Can convert a virtual 3-D blueprint model into physical objects
Advantage of 3D printing
Flexibility, clean, with low waste, can do complex shapes. Easy to use, inexpensive
Use Cases for Business
- Rapid Prototyping: Can quickly turn concepts into working 3-D Models
- Spare parts, food in intricate shapes, houses, human cell reproduction…
- People in remote locations can fabricate objects that would otherwise be expensive and with long time delays to get
Drones & business use cases
Photo, real estate, utility, construction, agriculture
Use cases BlockChain with Marketing implications
- Sharing economy
- Crowd funding
- Internet things
- Neighbourhood Microgrids
- Data management
Facebook Custom Audience
Combine custom data (from other website/company) and facebook data.
