Module 5

Question 1

What is the audience in digital marketing

Answer 1

an attempt to target real time segments (given the volumes of data digital can deliver) of potential and/or current customers
Your followers
Companies, advertisers partner with Data Management Platforms

Question 2

What is a DMP

Answer 2

centralized data management platform

Question 3

What can DMP do?

Answer 3

target audiences based on a behavioral and demographic data from both in- depth first-party (e.g., Walmart) and third-party audience data (Axciom, Experian)

Question 4

DMP allows you improve ROI by

Answer 4

1. Retargeting
2. Prospecting
3. Website optimization
4. Audience Intelligence

Question 5

First Party Audience & Third party audience

Answer 5

Who come to your website & not your data supplier audience, but potentially visit your website

Question 6

Affinity audiences & Custom affinity definition

Answer 6

Both are third party audience at awareness stage

Question 7

How does customer match work？

Answer 7

1. upload data with customer contact information
2. create or update a campaign to target your customer match audience who have google account.
3. When those users are signed in to their Google account, they see your ads as they use the Search Network, YouTube, and Gmail.
   These process can use API to achieve

Question 8

Three Facebook Audiences

Answer 8

Core audiences, custom audience, lookalike audience

Question 9

Different between facebook core audiences and google audience

Answer 9

1. more detailed, they have a lot of data captured from behavior on Facebook
2. log in other website but linked to FB.

Question 10

Re-marketing meaning

Answer 10

establish frequency

Question 11

How to re-target audience

Answer 11

1. Segment your visitors
2. Customize the retargeting ads- don’t show the same ad many times
3. Risk of too much/too soon
4. Determine the “look back period” and frequency cap for ads

Question 12

Business use case

Answer 12

• Used to validate a business idea or proposal of a new technology, business or process
• Based on data analysis, market research and describes how the product or service is used by consumers
• Usually consists of diagram of personas and process (sort of a customer experience journey)
• Some have financial & market projections: market share, breakeven, etc.
• Proposed vs proven business use cases

Question 13

Augmented Reality (AR) definition

Answer 13

a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input

Question 14

AR usage

Answer 14

Hololens (Mircosoft)

Question 15

Virtual Reality (VR) definition

Answer 15

artificial, computer-generated simulation or recreation of a real life environment or situation.

Question 16

Augmented Reality & VR : Fad or Trend

Answer 16

AR trend is better than VR. Greatest growth rate is for E-commence, then software & services, then hardware

Question 17

3D printing

Answer 17

Can convert a virtual 3-D blueprint model into physical objects

Question 18

Advantage of 3D printing

Answer 18

Flexibility, clean, with low waste, can do complex shapes. Easy to use, inexpensive

Question 19

Use Cases for Business

Answer 19

• Rapid Prototyping: Can quickly turn concepts into working 3-D Models
• Spare parts, food in intricate shapes, houses, human cell reproduction…
• People in remote locations can fabricate objects that would otherwise be expensive and with long time delays to get

Question 20

Drones & business use cases

Answer 20

Photo, real estate, utility, construction, agriculture

Question 21

Use cases BlockChain with Marketing implications

Answer 21

1. Sharing economy
2. Crowd funding
3. Internet things
4. Neighbourhood Microgrids
5. Data management

Question 22

Facebook Custom Audience

Answer 22

Combine custom data (from other website/company) and facebook data.