Module 5-8 Flashcards
ecological validity
external validity
naturalistic observation
direct data collection in the wild withour intervention
participant observer
hidden or disgused or undisguised person interact with the community and particpants
structured observations
participants repsond to situtation formed by researchers
field experiment
carried out in natural settign rather then a lab
ex: dressing homeless and seeing ppl react
structured observation
weak internal, strong external
population validity
the extent we can generalize our finding to the public
systematic sampling
selecting every nth person
Event sampling
Event sampling, also called frequency counts, involves observation of targeted behaviours or specific events
Non probability sampling
finding ppl to survey that are easy to reach
snowball sampling
particpants recruit other ppl
stratified sampling
divides group in non overlaping groups
categorical variables+ ex
Variable representing distinct, non-overlapping categories or groups of individuals, which are distinguished by a specific characteristic
Ex: These can be simple binary categories like whether participants drink alcohol (1 = No, 2 = Yes) or more complex variables like drinking habits (1 = Never, 2 = Rarely, 3 = Frequently).
Nominal variable
most basic type of variable and simply name categories. There is no numeric or ordered relationship between the categories or values, and as such, the order in which they are presented and how they are numbered is based on convenience.
Ordinal Variable
also involve naming categories, although these variables have an ordered relationship. These would be variables like income level (low, medium, or high) or medals at the Olympics (bronze, silver, gold). A category of an ordinal variable can be ranked higher or lower than another, but this does tell us anything about the numerical difference between each category.
Interval Variable (2)
- Variable measured by order with equal distances between each interval on the scale.
- do not have a true zero
Ratio Variable (2)
- represent real numbers with consistent intervals between values. However, numbers used to describe ratio variables also have a real zero
- can perform multiplication and division
Opinion and belief data have several limitations
reliability, scocial desirability
social desirability
A kind of response bias wherein study participants maximize what they believe are “good” responses and minimize what they believe to be “bad” or undesirable responses.
Behaviour data+ex+limitations
The behavioural data we collect should reflect an individual’s actions or activities. If we are interested in substance use, we may ask an individual how many times they have drunk alcohol in the last two weeks, and how many drinks they had each time on average. The goal is to develop measures of the activities of our participants.
- limitations: memory+ behavior does not always imply intention
Biological data
Consists of biological markers that can be used in research. These can include bodily fluids such as blood, recordings of bodily reactions such as skin conductance (electrical reaction of skin) or electrocardiogram (ECG- a type of heart monitor), or scans of the body such as with functional magnetic resonance imaging (fMRI- a scan of brain activity).
Primary Data
Data collected by the researchers themselves rather than obtained from others
Inter-rater reliability
The extent to which raters agree and provide consistent estimates of the same behavior.
Surveys are typically designed to collect information in three main areas: (3)
- demographic
- dependent variable as well as the independent variable (IV)
- Confounds