module 5 Flashcards
what is industry analysis?
industry analysis is a tool that many business use to assess the market
What Types of Industry Analysis Are There?
Porter’s 5 Forces
PEST Analysis.
SWOT Analysis
Porter’s 5 Forces/Competitive Forces Mode
The intensity of rivalry in the industry
The threat of new entrants to the industry
The bargaining power enjoyed by suppliers
The bargaining power enjoyed by buyers
The threat of substitute goods and services
PEST Analysis/ Broad Factors Analysis
Political factors
Economic factors
Social factors
Technological factors
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
What Are Some Effective Industry Analysis Tactics?
Look at What Has Already Been Documented
Be Choosy About the Industry You Analyze
Study the Supply and Demand of the Industry
Study Your Competitors
Study Recent Developments in the Industry
Do More Than Observe Market Forces