MODULE 4 Flashcards
Viability is like
TRUST
business viability is linked into
profit
solvency
liquidity
TWO PROCESS IN CREATING VIABILITY.
1) Create a marketing strategy by knowing who you re, who you are selling to, and who else is selling them.
2) Have a business financial house in order.
NEEDED IN CREATING A MARKETING STRATEGY
- unique selling proposition
- Stable Customer Base
- Competitive Advantage
- Cash Stability
- Financial Status
the first critical factor in having a viable business
unique selling proposition
Making the product or services unique is what makes it unique and keeps the business out in front of the competition.
unique selling proposition
Second step to make your business viable is to know who is going to buy the product and service.
stable customer base
Entrepreneurs should make a research and find out who are these people buying the kind of service and product and how frequent do they buy
stable customer base
Product uniqueness and knowing the people who buys the product is not enough, you sould also consider who are your competitors. Find out who sells the same product or similar product. Create a marketing strategy that keeps your competitive advantage
competitive advantage
The most important factor that makes a business viable is its asset, (cash and other reserve funds) for the every day operations including its ups and downs of the business
cash stability
The most important factor that makes a business viable is its
asset
Business owner should pay attention to the operation and financial status of the business. Keep a record of the information, finances and analye how healthy is its status.
financial status
a term used for business performance –solvency and liquidity.
viability
A business is _______ when it has enough assets to cover its liabilities.
solvent
is measured as a “current ratio” which is a business total current assesst divided by its total current liabilities.
solvency