Module 4

Question 1

Information Architecture

Answer 1

How the content is organised within a software

E.g what sort of layout a webpage has

Navigation bar —> sections —> subsections

Diagram: site map - how the content of the site is organised

Question 2

Information Architecture Summary

Answer 2

1. Reflects how a website is structured
2. Determines how the content is organised
3. Influences primary navigation
4. Defines where content lives
5. Has a big impact on user experience

Question 3

How Information Architecture affects user experience

Answer 3

How well the users mental models align witht he information architecture will determine the quality of the user experience

Question 4

How to structure your Information Architecture

Answer 4

1. Follow conventions and benchmark off industry peers
2. Look at you traffic data and see what are the most popular areas on the website and consider structuring your information architecture around those areas
3. Look at the search data to see what the most popular search topics are and consider prioritising popular search topics in the IA
4. Create a draft IA and then do a card sort with real customers to make sure the two align - if not refine IA

Question 5

User flow

Answer 5

How users move through your softwares structure

Flow should be as smooth and as friction free as possible

Question 6

Number of flows

Answer 6

Identify the 3/4 most critical user flows and make sure the product works for them

Question 7

Structure and flow recap

Answer 7

Before you design a screen understand where it sits in the structure

Understanding it’s sequence in the main flow

Be conscience of the different “states” a screen will be in as the user flows through the app

Flow is not about the number of screens but the number of screen states when a user moves through your application