Module 3B: Starting a Business kn the Philippines Flashcards
Business idea generation
Creativity
Innovation
Invention
ability to develop something original, particularly an idea or a representation of an idea.
Creativity
adds value to an existing product or service
Innovation
truly novel product, service, or process that, though based on ideas and products that have come before
Invention
The creative process: The 5 stages of creativity
[PIIEE]
Preparation
Incubation
Insight
Evaluation
Elaboration
involves investigating a chosen field of interest, opening your mind, and becoming immersed in materials, mindset, and meaning
Preparation
refers to giving yourself, and your subconscious mind in particular, time to incorporate what you learned and practiced in the preparation stage
Incubation
a.k.a. “illumination,” a term for the “aha!” moment
Insight
when the solution to a creative problem suddenly becomes readily accessible to your conscious mind
Insight
the purposeful examination of ideas
Evaluation
the actual production release of a “minimum viable product”. It functions well enough that you can begin to market it while still elaborating on it in an iterative development process.
Elaboration
- a feeling of dissatisfaction among customers
- persistent or recurring problem that frequently inconveniences or annoys customers
pain points
response to both changes within markets and changes from outside markets
Key point about innovation
Seven sources for innovative opportunities
[TIPI DCN]
1. The unexpected
2. Incongruities
3. Process need
4. Industry and market structure
5. Demographics
6. Changes in perception, mood, and meaning
7. New knowledge
Internally focused sources for innovative opportunities
[TIPI]
1. The unexpected
2. Incongruities
3. (Innovation based on) Process need
4. Industry and Market Structures
Externally focused sources for innovative opportunities
[DCN]
5. Demographics
6. Changes in Perception, Mood and Meaning
7. New knowledge - both scientific and non-scientific
Types of innovation
- Incremental innovation
- Pioneering innovation
- Disruptive innovation
- Social innovation
Type of innovation that modifies an existing product or service
Incremental Innovation
Type of innovation that is based on new technology. Advancements in the related field that leads to the development of a new product
Pioneering innovation
Type of innovation that makes a product more affordable or accessible
Disruptive innovation
Type of innovation that address social and environmental challenges
Social innovation
Developing an Invention
[ESCCD]
1. Educate yourself
2. Stay organized
3. Conduct Market
4. Research
5. Conduct Patent
6. Research
7. Develop a Prototype