Module 3- Stakeholders and Stakeholder Analysis

Question 1

What are stakeholders? Why do managers need to identify stakeholders?

3pts

Answer 1

Individual or group who can influence and/or is influenced by the achievement of an organization’s purpose.

Why?
–> To obtain resources
–> To maintain legitimacy of business

Question 2

technique of categorizing an
organization’s stakeholders by their influence
according to two variables and plotting them on a
two-by-two matrix:
–> Y Axis: Oppose or support corporation
–> X Axis: Importance of stakeholder

Answer 2

Matrix mapping

Question 3

Whare are the four categories of stakeholders result from stakeholder analysis (matrix mapping)?

Answer 3

• Problematic stakeholders- oppose organization’s course of action but relatively unimportant to the organization
• Antagonistic stakeholders- oppose organization’s course of action and are very important to the organization

-Low priority stakeholders- support organizations course of action but relatively unimportant to the organization

• Supporter stakeholders- support the organizations course of action and are very important to the organization