Module 3 Flashcards
entails acknowledging employees as crucial assets aligning HR practices with business objectives and planning for the long term sustainability of the organization by cultivating a skilled and engaged workforce
strategic human resource management
relevant in skilled and engaged business environment
strategic human resource management
establishing objectives for the organization and providing clear direction and motivation
goal setting
outlines necessary steps and actions to achieve goals in goal setting
planning process
the planning process:
- setting objectives
- make basic objective planning forecasts
- review alternative courses of action
- evaluate best options
- choose and implement the plan
T/F. planning is sometimes goal-directed
false. it is always goal-directed
executive who sets long-term strategic goals at the highest level
president
executive who establish goals then align with and contribute to overall organizational objectives
vice president
company’s plan for how it will match its internal strengths and weaknesses with external opportunities and threats to maintain competitive advantage
strategic plan
course of action the company can pursue to achieve its strategic aims
strategy
process of identifying and executing the organization’s strategic plan, by company’s capabilities with demands of its environment
strategic management
the strategic management process (hint: Dear Perry, Form Trends For Immunity Evolvement)
- Define current business goals
- Perform external and internal audits
- Formulate new direction
- translate mission to strategic goals
- Formulate strategies to achieve the strategic goals
- Implement the strategies
- Evaluate performance
stage to assess the products sold, locations for selling them and how the products or services differ from competitors
define current business goals
conducting both external and internal audits to evaluate organization’s alignment with intended direction
perform external and internal audits
serves as a tool for evaluating company’s strengths, weaknesses, opportunities and threats
SWOT chart
entails deciding on the products to be sold, choosing the locations to sell them, outlining how our products or services will set them apart
formulate a new direction
serves as a general declaration of the firm’s intended direction, what they aspire to be
vision statements
statement of what business should be
vision statement
statement of what company’s main tasks at present
mission statement
step where it involves defining specific objectives that align with the company’s mission and vision
translate mission to strategic goals
involves selecting courses of action that will enable company to reach objectives
formulate strategies to achieve the strategic goals
involves the practical implementation of strategies into action
strategy execution
means company’s managers bring strategies to life
implement the strategies
evaluating performance and acknowledging outcomes may deviate from initial plans
evaluate performance
types of strategies
- corporate-wide strategic planning
- business unit strategic planning
- functional strategic planning
five strategies under corporate stregy
- concentration strategy
- diversification strategy
- vertical strategy
- consolidation strategy
- geographical expansion
strategy that focuses on a single product or product line within a specific market
concentration strategy
strategy where a company continually expands its product line
diversification strategy
involves venturing into unrelated products or markets
conglomerate diversification
strategy where companies may choose to vertically integrate by handling aspects such as raw material production or direct product sales
vertical strategy
strategy that involves reducing company’s size to enhance efficiency and focus
consolidation strategy
strategy where companies pursue growth by entering new territorial markets
geographic expansion
determining the basis on which each business competes
competitive strategy
defined as any element enabling a company to distinguish it products or services, increasing market share
competitive advantage