Module 3 Flashcards
Projection
Attributing your own anxiety-provoking thoughts and impulses to someone else
Ex. “What is wrong with Sara? She always seems to be checking out other people’s boyfriends.”
Denial
Refusing to recognize a distressing reality
Ex. “ I don’t like him. He’s just not my type.”
Stimulus
Anything you react to
Ex. Smell, sight
Advertising
Techniques done on purpose to get you to change your mind/behavior
Purpose:
*Knowledge of the product
*Why the product is necessary
Persuasion
Process of attitude change
Aronson
Hold beliefs to define and make sense of ourselves (you buy something to make you closer to the person you admire)
Emotional Appeal
persuade through emotions
Fear Appeal
persuade by scaring (guilt sells)
Luncheon technique
persuade through positive emotions
Ex. dancing, music
Sublimation
Redirecting unacceptable impulses into acceptable outlets
Ex. Instead of worrying about wanting to date your best friend’s boyfriend, you use a dating app to meet other singles.
Social Psychology
Study of how we are influenced by people and how we think about others
Ex. obedience, aggression, prejudice, persuasion
Identification
Unconsciously modeling your feelings or actions on the behaviors of someone you admire
Ex. Admiring your best friend and adopting her mannerisms and characteristics
Displacement
Shifting negative feelings and impulses to an acceptable target
Ex. Being rude to someone who’s interested in you. “Sorry, I am busy tonight.”
Repression
Anxiety-producing info is pushed into the unconscious
Ex. Unconsciously avoiding your friend and her boyfriend in social situations.
Rationalization
Creating an acceptable excuse for an uncomfortable situation
Ex. “ I am a human being. Of course, I feel sexually attracted to other people.”