Module 2: The Evolution of Traditional to New Media Flashcards
Before the widespread use of machines, human communication relied on basic tools and natural resources. Early humans . used cave paintings to record events and share Information. Petroglyphs and pictographs were also common forms of visual communication, As societies developed, written language emerged on materials like clay tablets (Mesopotamia), Papyrus (Egypt), and later, codexes (Mayan).
Pre-Industrial Age (Before 1700s)
The Industrial Revolution brought about mass production and new forms of communication. The printing press revolutionized information dissemination, making books and newspapers accessible to a wider audience. The telegraph enabled rapid long-distance communication, laying the groundwork for modern telecommunication.
Industrial Age (1700s - 1930s)
The advent of electricity, electronic media emerged. The radio became a popular medium for broadcasting news, music, and entertainment. Television later gained prominence, combining audio and visual content The development of computers marked the beginning of digital technology, with early models used primarily for scientific and military purposes.
Electronic Age (1930s - 1980s)
It is that characterized by the internet and digital technologies, has transformed communication and media consumption. Personal computers. smartphones, and tablets have become essential tools for accessing information and connecting with others. Social media platforms like Facebook Twitter, and Instagram have redefined social Interaction and Information sharing.
The Impact of Media on Society
Information Age (1900s- Present)
Media have a profound influence on individuals and societies. They shape our perceptions, values, and behaviors. For example social media can both connect people and contribute to the spread of misinformation . It’s essential to develop media literacy skills to critically evaluate information and become informed citizens.
The Impact of Media on Society
