Module 2 - Strategy

Question 1

Three strategy levels

Answer 1

1️⃣ Corporate levels
2️⃣ Business levels
3️⃣ Operational levels

Question 2

The 3 Lenses (Johnson & Scholes)

Answer 2

1️⃣ Entrepreneur - Ideas Lens
2️⃣ Intrapreneur - Experience Lens
3️⃣ Formal planning - Design Lens

Question 3

6 Analysis Techniques

Answer 3

External:
PESTLE
5 Forces

Internal:
MOST
Resource Audit
Boston Box

Combined:
SWOT

Question 4

PESTLE

Answer 4

Political
Economic
Social
Technological
Legal
Environmental

Question 5

5 Forces

Answer 5

Evaluate the profitability of a company
1️⃣ Threat of new entrants
2️⃣ Industry competitors
3️⃣ Bargaining power of suppliers
4️⃣ Bargaining power of buyers
5️⃣ Threat from substitute products or service

Question 6

MOST

Answer 6

Understand the current business position
Mission
Objectives
Strategy
Tactics

Question 7

Resource Audit

Answer 7

Examines core competencies of the business
Tangible: Financial, Human, Physical
Intangible: Know how, Reputation

Question 8

Boston Box

Answer 8

Concentrates on immediate financial gain
Market Growth Market Share
Wild Cat: High Low
Star: High High
Dog: Low Low
Cash cow: Low High

Question 9

SWOT

Answer 9

Internal: Strengths, Weaknesses
External: Opportunities, Threats

Question 10

Strategy implementation - Considerations

Answer 10

Time, Scope, Capability (right people in place?), Readiness (Is the organisation ready for change?), Strategic leadership (who is the leader?)

Question 11

Strategy implementation - Balanced Business Cards

Answer 11

Financial
Internal Business Process
Learning and Growth
Customer

Question 12

Strategy implementation - McKinsey 7 model

Answer 12

Structure
Systems
Style
Staff
Skills
Strategy