Module 2 Part 2: Other Types of Research

Question 1

What is Descriptive Research?

Answer 1

• Ex post facto / after the fact research
• Answers the “what” questions
• Describes a phenomenon that already exists, using characteristics and trends already evident
• Doesn’t test hypothesis or make predictions/no manipulations

Question 2

What is Operation Research?

Answer 2

• Scientific method of providing quantitative basis for decision making
• Finds the best way to operate
  Ex. research to minimize supply chain wastes, increase output, etc

Question 3

What is Market Research?

Answer 3

• The research done before releasing a new product in the market